Digital Growth Manager and Strategist

Job Title: Digital Growth Manager – Strategy & Execution Lead

Location: Sovabazar, Kolkata (On-Site)
Experience: 4+ years preferred
Type: Full-Time
Department: Growth & Digital Outreach

About IND – Institute of NeuroDevelopment

The Institute of NeuroDevelopment (IND) is a leading organization dedicated to advancing understanding and support for individuals with neurodevelopmental disorders, including autism and developmental delays. Our mission is to provide comprehensive resources, research, and education to empower individuals, families, and communities affected by neurodevelopmental challenges. We do it through a parent-led, therapist-supported model. Our core offering, the Breakthrough Flightpath, is a structured 1-year implementation programme that empowers parents to drive long-term developmental change for their children.

At IND, we are committed to leveraging digital marketing strategies and technologies to raise awareness, drive engagement, and enhance access to our programs and services. As we scale nationally and deepen our organic community reach, we are looking for a Digital Growth Manager who can own and orchestrate all growth systems end-to-end, combining paid acquisition, organic funnels, and audience nurturing across platforms.

Role Summary

The Digital Growth Manager will be responsible for designing, overseeing, and optimizing all digital acquisition strategies across channels—Meta, Google, YouTube, WhatsApp, SEO, referral systems, and more.

This role involves leading a cross-functional digital team, managing ad budgets and ROI, and building predictable lead generation systems that align with weekly and monthly revenue and enrolment targets.

This person must be a strategic architect, a data-driven executor, and a hands-on growth leader who thrives on accountability and iterative improvement.

Key Responsibilities: Strategic Ownership

• Design and execute a growth roadmap that aligns with IND’s calendar of webinars, bootcamps, and programme launches.
• Build and manage a multi-channel funnel strategy that integrates paid, organic, referral, and content-based growth.
• Maintain a dynamic lead target calculator tied to conversion benchmarks and programme capacity.

Paid Growth (Performance Marketing)

• Lead the planning and optimization of Meta (Facebook/Instagram) and Google/YouTube Ads campaigns.
• Manage ad budgets to ensure maximum ROI and cost-per-lead efficiency, adjusting campaigns based on daily insights.
• Collaborate with the design and copy teams to continuously A/B test creatives, CTAs, hooks, and landing pages.

Organic & Content-Led Growth

• Oversee content strategy and SEO for blogs, videos, WhatsApp series, and reels (in both English & Bengali).
• Work with content creators, designers, and editors to ensure consistent weekly publication and lead capture.
• Scale high-performing content into campaigns for retargeting and nurturing.

Team Leadership & Systems Oversight

• Lead a cross-functional team comprising ad managers, content producers, designers, and CRM support.
• Create dashboards and SOPs for tracking daily/weekly lead flow, CPLs, and content performance.
• Run weekly growth meetings to evaluate campaign health and take real-time corrective actions.

Integration with CRM & Sales

• Ensure smooth handoff of leads to the CRM and sales teams with proper tagging, tracking, and workflows.
• Implement nurturing sequences (email/WhatsApp drip) that re-engage cold leads and increase conversions.
• Coordinate closely with the Programme and Consultation teams to align funnel timing and messaging.

Required Skills & Experience

• 4+ years of experience in digital growth, performance marketing, or funnel strategy
• Proven ability to generate and scale qualified leads via paid and organic campaigns
• Fluency in Meta Ads Manager, Google Ads, YouTube campaigns, and retargeting strategies
• Experience leading digital teams and coordinating across functions
• Strong understanding of parent psychology, buyer journeys, and emotional resonance in communication
• Comfort working with CRMs, automation tools (like Zapier), and analytics dashboards

Preferred Attributes

• Experience in education, ecommerce, coaching consulting sectors
• Basic familiarity with Bengali for content sense-making
• Strong sense of ownership, bias for action, and detail-orientation
• Leadership maturity: ability to balance strategy and execution

What You Get at IND

• A leadership position in a mission-driven, fast-growing organization
• High creative freedom and strategic autonomy
• Access to an in-house video team, content writers, and designers
• Direct mentorship from the Programme Head and core leadership
• A pathway to becoming Head of Growth or Vertical Lead as IND scales nationally

Job Type: Full-time

Schedule:

• Day shift

Application Question(s):

• Current and Expected CTC with rationale behind the same.
• Briefly describe your previous experience makes you suitable for the given role.

Experience:

• Digital marketing: 3 years (Required)
• Team management: 2 years (Required)

Language:

• Bengali (Required)

Work Location: In person