Job Description

Key Responsibilities: Digital Growth & Strategy: Develop and implement a comprehensive digital growth strategy to drive customer acquisition, engagement, and retention. Identify and leverage emerging digital trends , technologies, and platforms to enhance business growth. Utilize data analytics and performance marketing techniques to optimize campaigns and improve ROI. Spearhead SEO, SEM, content marketing, email marketing, and paid media strategies to enhance digital footprint. Drive growth hacking initiatives to accelerate user adoption and conversion rates. Branding & Digital Presence: Lead brand positioning and storytelling to ensure consistency across all digital touchpoints. Enhance brand visibility, perception, and reputation through innovative digital campaigns. Manage brand identity across social media, websites, digital ads, and other online platforms. Develop engaging omnichannel marketing strategies to create a seamless brand experience. Leadership & Team Management: Build, mentor, and lead a high-performing digital marketing and branding team . Collaborate cross-functionally with product, sales, and customer experience teams to align digital initiatives with business goals. Work closely with creative, content, and technology teams to ensure consistent brand messaging . Performance Monitoring & Analytics: Establish and track key performance indicators (KPIs) for digital growth and branding effectiveness. Utilize Google Analytics, CRM tools, and marketing automation platforms for data-driven decision-making. Optimize campaigns through A/B testing, audience segmentation, and predictive analytics . Partnerships & Innovation: Identify and manage relationships with digital agencies, influencers, and technology partners . Explore collaborations, sponsorships, and co-branding opportunities to amplify brand reach. Drive adoption of AI, automation, and personalization to enhance customer experiences. Qualifications & Experience: Bachelors/Master’s degree in Marketing, Digital Strategy, Business Administration, or a related field. 10+ years of experience in digital marketing, branding, and growth strategies, with a proven track record of scaling brands digitally. Deep expertise in performance marketing, growth hacking, content strategy, and social media marketing . Strong understanding of Google Ads, Facebook Ads, LinkedIn Ads, programmatic advertising, and CRM tools . Experience in data analytics, customer segmentation, and digital user journey optimization . Excellent leadership, strategic thinking, and cross-functional collaboration skills. Preferred Skills: Experience in e-commerce, fintech, SaaS, or digital-first brands . Knowledge of MarTech platforms, AI-driven marketing, and personalization engines . Strong expertise in storytelling, creative branding, and community engagement .