Digital Analytics Manager

Role Overview: As a Digital Analytics Manager at Kohler, you will be responsible for implementing, validating, and maintaining analytics tracking across digital platforms using Adobe Analytics and Adobe Launch. Your role will involve collaborating closely with stakeholders to deliver accurate, actionable insights and managing complex tagging projects independently. Key Responsibilities: - Implement and manage Adobe Analytics and Adobe Launch across websites and mobile applications. - Own the end-to-end tagging lifecycle from solution design and technical specs to QA, deployment, and validation. - Collaborate with stakeholders to translate business needs into technical tracking requirements and deliver them independently. - Maintain and update Solution Design References (SDRs) and documentation for all implementations. - Ensure data quality through manual QA and automated testing tools like Observpoint. - Set up and troubleshoot third-party pixels for marketing and analytics needs. - Use debugging tools (Charles Proxy, browser dev tools, Adobe Debugger, etc.) to troubleshoot and optimize tag behavior. - Deliver meaningful insights through tools like Adobe Workspace, Power BI, or Tableau. - Stay updated with Adobe platform updates, privacy regulations (GDPR, CCPA), and best practices in digital analytics. Qualifications Required: - 9 to 12 years of hands-on experience in Adobe Analytics and Adobe Launch. - Strong understanding of data layers, tagging strategy, and implementation best practices. - Experience independently managing end-to-end measurement implementations on enterprise-level digital properties. - Familiarity with JavaScript and HTML, especially in the context of tag deployment and debugging. - Skilled in QA, with exposure to Observpoint or similar validation tools. - Strong cross-functional communication skills to work with Marketing, Product, and Engineering teams. - Ability to connect digital data with business KPIs and deliver insights. - Experience with data visualization tools like Adobe Workspace, Power BI, or Tableau. Additional Details: Kohler is an equal opportunity employer that believes in empowering its associates and investing in their personal and professional growth. Along with competitive compensation and benefits, Kohler offers a comprehensive wellness package to support the well-being of every team member. Kohler's culture is built on bold innovation, creative excellence, and a deep commitment to its people and communities. To learn more about Kohler's culture and career opportunities, visit www.kohler.co.in/careers.,