Digital Ad operations

1 - 5 years

0 Lacs

Posted:5 days ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a Campaign Operations Specialist, your role involves managing the set-up and execution of advertising campaigns with precision and accuracy. This includes generating and testing ad tags for campaign launches and ensuring seamless deployment by conducting quality assurance tests on creative assets for proper functionality across various browsers. Your responsibilities will also include ensuring that ad creative adheres to technical specifications and promptly resolving any issues that may arise, which could impact implementation, tracking, or reporting. Collaborating with internal stakeholders is essential to guarantee the proper set-up and deployment of campaigns, fostering effective communication and alignment within the team. Working closely with the Customer Success (CS) team, you will be responsible for ensuring accurate reporting, optimization, and fulfillment of campaign delivery. Maintaining meticulous records of creative assets and internal documents related to proposals and campaign execution will be crucial for organizational transparency and accountability. In terms of reconciliation and optimization, you will be expected to perform reconciliations between media plans and third-party ad delivery platforms to ensure alignment and accuracy. Identifying opportunities to enhance effectiveness and efficiency in ad operations processes will be key to driving continuous improvement within the team. Quality assurance and testing of creative assets across various browsers and platforms will be part of your daily tasks. Effective communication with internal stakeholders to ensure the proper set-up and deployment of campaigns will be essential for maintaining alignment with project timelines and objectives. Qualifications Required: - Bachelor's degree, Postgraduate, or equivalent qualification - Minimum 1+ years of experience in digital trafficking, preferably in a media agency - Deep understanding of DoubleClick Campaign Manager (experience with other 3rd party ad servers is a plus) - Proficiency in Microsoft Excel for consolidating information and working with multiple data points - Working experience with platforms like DV360 & DSP is mandatory.,

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