DGM Marketing- Pharmaceutical

Job Description

Job Title: Deputy General Manager (DGM) - Marketing Location: Gurugram Department: Marketing Reports To: General Manager / Vice President - Marketing Job Summary: The DGM - Marketing will be responsible for strategizing, planning, and executing marketing initiatives to drive brand growth, product positioning, and market share expansion for the pharmaceutical division. The role involves leading a team, ensuring effective brand management, and working closely with sales, medical affairs, and regulatory teams to achieve business goals. Key Responsibilities: Marketing Strategy & Planning: Develop and implement marketing strategies for the assigned pharmaceutical brands/products. Conduct market research, competitive analysis, and customer insights to drive decision-making. Identify new business opportunities, including new product launches and portfolio expansion. Brand Management: Drive brand positioning and promotional strategies for existing and new products. Ensure the development of effective marketing campaigns, including digital marketing initiatives. Oversee content creation for promotional materials, detailing aids, and medical communication. Sales & Business Collaboration: Work closely with the sales team to support field force effectiveness and ensure alignment with marketing objectives. Provide product training and marketing support to sales teams to enhance brand visibility. Monitor sales performance and evaluate the effectiveness of marketing strategies. Team Leadership & Development: Lead and mentor a team of product managers and marketing executives. Ensure continuous learning and development of the team to enhance marketing capabilities. Regulatory & Compliance: Ensure all marketing activities comply with pharmaceutical industry regulations and ethical guidelines. Liaise with medical, legal, and regulatory teams for approvals on marketing communications. Financial & Budgeting: Manage marketing budgets efficiently to maximize ROI. Monitor expenses and ensure cost-effective marketing operations. Key Requirements: Education: MBA/PGDM in Marketing or a related field. A background in Life Sciences/Pharmacy is preferred. Experience: 12+ years in pharmaceutical marketing, with at least 3-5 years in a leadership role. Industry Knowledge: Strong understanding of pharmaceutical marketing dynamics, product lifecycle management, and competitive landscape. Skills: Strategic thinking and analytical skills Leadership and team management Excellent communication and presentation skills Digital marketing and omnichannel marketing expertise Strong stakeholder management and negotiation skills Preferred Experience: Exposure to specialty or chronic therapy segments like Cardio-Diabetes, Neurology, Oncology, or Critical Care. Experience in launching new pharmaceutical products and driving market penetration strategies.