Deputy Manager/Manager (Branding & Public Relations) - Colleges

Job Description

Job Summary Drive brand adoption and growth by tailoring the brand strategy for priority target markets. Ensure consistent brand messaging across all marketing initiatives and communications to uphold brand integrity. Duties & Responsibilities Brand Standardisation - Execute brand standardisation initiative for Narayana Hrudayalaya Colleges under Narayana Hrudayalaya Foundations. Creative Development - Create compelling content (written, visual) that resonates with the target audience and amplifies the brand message. Manage and oversee brand assets, ensuring consistent brand identity across all marketing materials. Work closely with design and content teams to develop compelling and consistent brand materials. Develop group-level campaigns aimed at increasing Brand Awareness (TOM & Unaided) and Consideration Coordinate and manage marketing initiatives to ensure consistent brand messaging to enhance overall brand awareness and consideration. Stakeholder Management - Collaborate with internal/cross functional teams to ensure consistent brand messaging across all channels. Monitoring: Track and analyse key performance indicators to measure the success of corporate and unit marketing initiatives. Operation: Support with the planning and execution of marketing campaigns and events. Liaison with internal finance and purchase team to ensure timely approvals and payments. Desired Candidate Profile : - Experience in campaign designing, planning & execution - Worked closely with advertising/design and media buying agencies - Ability to measure the success of campaigns - Should be enterprising, passionate, and an Influencer - Strong relationship-building skills, and a drive for Quality Assurance - Strong interpersonal effectiveness and teamwork skills - Excellent Presentation and Communication skills - Networking skills for development and long-term business relationships Role : Consultant/Deputy Manager (Branding & Public Relations) Industry Type : Education / Training Functional Area : Branding, Marketing Employment Type : Full Time, Contractual Education Qualifications: Any Graduate/Post Graduate in Marketing & Communication Experience : 5-7 Years