Job Title:
EVP-6 [Deputy Manager]
Name:
TBD
Written by:
Vengatesan Pandian
Reports to:
Deputy General Manager/S. Manager, Product Planning
Division/Dept:
Product Planning
Location:
Chennai - INDIA
Reference No:
Responsible person for analysing customer information, competitor movement/strategies, pricing, volume building and contributing towards Portfolio enhancement and Current vehicle animation.Support Future project Milestone for NISSAN models in Upstream stage. Additionally preparing and supporting proposals for clearing various milestones for Product strategy meetings.
2 Principle Accountabilities
List the expected end results that must be achieved in order to fulfil your job purpose and the activities that help in achieving these results.
EXPECTED END RESULTS
MAJOR ACTIVITIES
Support in identifying opportunities with customer unmet needs, In Depth study for Customer Lifestyle , demographics, Emotional aspirational needs evolution, propose new product requests for AMI region, Justify and get new projects for the region
Analysis of Vehicle segments, NCBS, UNS, ALS, other Market Intelligence reports to define the future productFeature , Non feature understanding , Pricing, Volume , Grade walk building.Ability to define product performance requirements in line / benchmarking competition.
- Product Planning Milestone Responsibility
Define Focus Target Customer key needs
Identify Strategic Competitive AdvantageSupport in defining Concept StatementSupport in defining key hardware specs to realise Concept (including vehicle platform, Body Type & others)Define Design Expression/Direction HypothesisValidate & fine tune Focus Target Customer, Strategic Advantage, Concept & design thru' customer survey
Obtain consumer feedback from Market Intelligence through surveys, research and data checking to determine customer needs and price ranges
Propose Life events for each projects to keep model refreshments and competitiveness with changing market and competition environment. It includes (Minor change , MY events , Special Editions etc)Track competition movement and strategies and ensure competitive advantage is secured in current and future vehicles
- Propose and synergize with other key stakeholders and get relevant products into the market
Coordinate with key stakeholders such as Engineering, Program director, Program management office, CPS, AMIEO Product Planning, Product Marketing, CVE, NML Japan etc...
Propose concepts planned based on region market study to the CPS and provide detailed rationaleChallenge to CPS in order to secure product competitiveness, design, spec and performance.Synergize with NML to ensure that the concepts are in sync with the corporate norms and the Region customer requirements
Describe the major challenges you face in carrying out your job, and what you do in order to overcome them.
Time and Manpower constraint, This is super challenging task and has to be accomplished with speed while maintain quality of output.Need travelling to various places in India as well as to regional locations as needed, customer interactions, Creative environment to think out of box. But current job pressure & location allows lesser freedom to move.
Who (internal/external) does this position interact with on a regular basis to perform this role? How often and for what purpose?
InternalExternalRegion Engineering, Marketing, MI, OPD, Plant, NML - Product Planning, Chief Product Strategist, Design Team, Other AMIEO RPMSCustomers, Dealers, Industry experts and colleagues
KPIs:
Secure approval for key milestone in stipulated time Approval in Key Milestone of required proposals Current line up Model refreshments to maintain customer excitement for the product Keep Product consistency in line with Brand Direction : Features , Performance , Design etc
Strong Industry Knowledge, Automobile Technical - Analytical skills, Good understanding of Automobile business model & Process , Strategies - After thorough analysis of customers / Market trends/ Competition - Able to propose right product strategy in line with business requirement as well as refreshment of existing models
Educational Qualifications
BE Mechanical, Automobile from reputed institute with MBA preferred
Relevant Experience
Experience in Automotive manufacturing company preferably in Product Planning / Product Marketing / Marketability teamExperience: : 8 ~ 10 YearsPERSONAL CHARACTERISTICS & BEHAVIOURSHighly self-motivated and passionate Should be speedy in his/her actions , negotiation & assertive skills Interpersonal skill to deal with different countries & market (Close communication with Japan, Middle East, South Africa, etc will be required) Comprehension of AMI auto market situation/environment. Good Computer Skills including Excel, PowerPoint, etc Good Driving Skills, Has a Passport, OK for Travelling Flexible, can adapt and deliver in high pressure situationsChennai India
