Deputy Manager

Role Overview: As a Brand Strategy & Positioning professional at OPPO Kerala, your primary responsibility will be to define and implement brand positioning strategies to excel in a highly competitive market. You will ensure consistent messaging across all channels such as retail, online, and events. Additionally, you will play a key role in building and strengthening brand equity and customer loyalty for OPPO Kerala. Key Responsibilities: - Conduct regular market research to gain insights into consumer preferences, competitor movements, and industry trends. - Analyze sales data, market share, and customer feedback to identify opportunities and threats for product development, pricing strategies, and promotional campaigns. - Plan and implement 360-degree marketing campaigns encompassing Above-The-Line (ATL), Below-The-Line (BTL), and digital marketing initiatives. - Develop and execute trade marketing strategies to drive sell-out at retail stores, including in-store branding and experiential zones. - Craft digital marketing plans encompassing SEO, SEM, social media campaigns, and influencer partnerships. - Collaborate with sales teams to align marketing activities with sales targets and provide essential marketing tools for enhancing sales conversions. - Plan and manage participation in events and sponsorships such as exhibitions, trade fairs, and product launch events. - Prepare and manage marketing budgets, track ROI on campaigns, and optimize spending for maximum impact. - Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives. - Develop and implement loyalty programs and post-sale engagement strategies. Qualifications Required: - Strong analytical and strategic thinking skills. - Excellent communication and negotiation abilities. - Creativity and a solid understanding of mobile technology trends. - Strong leadership and team management capabilities. - Ability to thrive under pressure and tight deadlines. Additional Details: This full-time role at OPPO Kerala offers benefits including cell phone reimbursement, health insurance, and Provident Fund. The work schedule comprises day and morning shifts with a yearly bonus. The work location is in person. Join OPPO Kerala as a Brand Strategy & Positioning professional to contribute to the growth and success of the brand in a competitive market landscape.,