Job Description

Job Title: Demand Generation & Lead Marketing Specialist for 0to60.AI Location: Remote – Based in Sri Lanka or India Target Market: Middle East (GCC Region) Industry: Technology / SaaS / Digital Platforms Employment Type: Contract/Full-Time About the Role We are hiring a Demand Generation & Lead Marketing Specialist to drive pipeline growth by targeting B2B tech buyers in the GCC (Gulf Cooperation Council) region. This role is ideal for a proactive, tech-savvy marketer with experience in lead generation, cold calling, digital marketing, and CRM management . Based in Sri Lanka or India , you will support outbound and inbound initiatives aimed at attracting, engaging, and converting decision-makers in enterprise and mid-market companies across the Middle East . Key Responsibilities Lead Identification & Qualification Conduct market research to identify potential clients in the GCC tech ecosystem. Use LinkedIn, online directories, industry publications, and company databases to build a strong prospect list. Qualify leads by analyzing business needs, budget potential, authority, and timing (BANT/CHAMP methodologies). Cold Calling & Outreach Initiate contact with key stakeholders via cold calls, email campaigns, and social media outreach . Tailor communication to resonate with cultural and business etiquette of the GCC region. Secure meetings and demos for the sales team by articulating clear value propositions. Engagement and Lead Nurturing Develop engagement strategies that include drip campaigns, follow-up sequences, and personalized messaging. Educate prospects on offerings and support them through early-stage decision-making. CRM & Lead Database Management Maintain and update all lead data in CRM platforms like HubSpot . Track interactions, segment lead lists, and ensure lead quality for effective sales handoff. Collaboration with Sales Partner with the sales team to ensure a seamless lead-to-opportunity process. Provide insights into lead behavior, readiness, and objections to help improve close rates. Strategy & Campaign Optimization Analyze performance data on outreach, conversions, and campaign ROI. Recommend new channels, messaging approaches, and tools to optimize demand generation. Skills and Qualifications Must-Have Skills Fluent in English – exceptional spoken and written communication skills. Experience in lead generation, outbound marketing , or inside sales , preferably in B2B tech or SaaS . Hands-on experience with cold calling, prospecting, and appointment setting . Deep familiarity with CRM tools (HubSpot, Salesforce, Zoho) and marketing automation platforms. Strong understanding of digital marketing , SEO, LinkedIn outreach, and email marketing. Proven ability to work independently and deliver KPIs in a remote setting. Nice-to-Have Skills Arabic language proficiency is a strong advantage. Exposure to AI, cloud platforms, enterprise SaaS, or digital transformation solutions. Knowledge of regional business practices and technology buyers in UAE, Saudi Arabia, Qatar , and other GCC countries. Proficiency in reporting tools like Excel, Power BI, or CRM dashboards. What We Offer Work-from-home opportunity with flexibility and autonomy. Exposure to fast-growing AI tech markets and cutting-edge technologies. Base salary and performance-based incentives. A collaborative, international work culture with continuous learning and growth opportunities. How to Apply Send CV and examples of work that you have done, or portfolio Show more Show less