Demand Generation Executive

Job Description

Job Title Demand Generation/ Lead Generation Specialist Location Chennai, Chengalpattu About Us Milton Roy, part of the Ingersoll Rand Group, we are manufactures of controlled-volume metering pumps and equipment that deliver unsurpassed reliability and accuracy in critical chemical dosing applications. Customer segments include Water & Wastewater treatment, Industrial, Oil & Gas, Fertilizers & Chemicals etc. , Job Summary The candidate will develop, implement, and manage marketing campaigns promoting the organizations products and services. The candidate will majorly enhance brand awareness, drive web traffic, and generate high quality MQLs. Responsibilities Develop demand generation strategies across channels to meet the organizations business goals - MQLs, Pipeline & Revenue Manage and execute both organic & inorganic campaigns across various channels, including email, social media, search engines, and display advertising Monitor, analyze and optimize the performance of marketing campaigns, create reports, and assess against organization s goals (ROI and KPIs) Conduct extensive market research (industry, customer & competition) and analyze trends to identify new opportunities for lead generation Monitor website performance & footfalls, ensure the website is up to date with latest keywords, suggest improvements for better user engagement Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience Stay up to date with emerging digital marketing trends and technologies Hands on experience on tools such as Google AdWords, Keyword Planner, Google Analytics, Google Search Console & SEMRush Event Management - Plan and exhibit at regional events and tradeshows Basic Qualifications 4+ years of experience in demand generation, digital marketing or related field Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising Candidates with experience from manufacturing industry are preferred Proficient in marketing automation tools Excellent analytical skills and experience with web analytics tools (e. g. , Google Analytics) Excellent written and verbal communication skills Travel & Work Arrangements/Requirements Hybrid - 3 days work from office 30% travel - Events, tradeshows, distributor meetings Key Competencies Brand & products positioning Lead generation planning & execution SEA optimizations What we Offer We are all owners of the company! Stock options(Employee Ownership Program) that align your interests with the companys success. Yearly performance-based bonus, rewarding your hard work and dedication. Leave Encashments Maternity/Paternity Leaves Employee Health covered under Medical, Group Term Life & Accident Insurance Employee Assistance Program Employee development with LinkedIn Learning Employee recognition via Awardco Collaborative, multicultural work environment with a team of dedicated professionals, fostering innovation and teamwork. Special Accommodation If you are a person with a disability and need assistance applying for a job, please submit a request . Lean on us to help you make life better We think and act like owners. We are committed to making our customers successful. We are bold in our aspirations while moving forward with humility and integrity. We foster inspired teams. Colorado Resident? Bicycle rights prism poutine austin. Drinking vinegar gluten-free iceland, typewriter farm-to-table selfies XOXO food truck four loko. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request and a member of our team will contact you.