Role Overview As the Marketing Manager, you will be responsible for developing and executing marketing strategies that fuel business growth, generate quality leads, and build strong partnerships. You will oversee campaigns, manage budgets, monitor market trends, and work closely with cross-functional teams to drive customer engagement and satisfaction. This is a high-impact role for someone who thrives on creativity, analytics, and building lasting value through marketing. Key Responsibilities 1. Lead Supplier Management Build and nurture relationships with lead suppliers to ensure a steady flow of qualified leads. Negotiate contracts and align supplier terms with sales targets and business needs. 2. Marketing Strategy & Campaign Execution Design and implement innovative, ROI-driven marketing strategies and campaigns. Develop and manage marketing calendars aligned with business objectives. Monitor campaign performance, adjust tactics, and report key outcomes. 3. Market Research & Intelligence Conduct in-depth research to analyze market trends, customer behavior, and competitor strategies. Use insights to refine marketing plans and improve campaign effectiveness. 4. Budget Management Plan and manage the marketing budget efficiently. Track spending and ensure campaign costs stay within allocation while maximizing returns. 5. Brand Building Develop strategies to enhance Bella Designs market presence and brand recall. Leverage customer feedback to improve brand perception and experience. 6. Strategic Partnerships Identify and establish partnerships with builders, channel partners, and vendors. Explore new business opportunities through collaborative marketing initiatives. 7. Technology & IVR Oversight Manage IVR systems for smooth client communication. Optimize digital tools and platforms to improve marketing efficiency and lead tracking. 8. Customer Engagement & Retention Drive strategies that boost customer acquisition and retention. Create and manage an engagement matrix to monitor feedback and client satisfaction. Who You Are A strategic thinker with a creative edge and strong execution skills. Proficient in lead generation, digital marketing tools, and data analytics. Excellent communicator with a flair for building relationships and partnerships. Highly organized with a keen eye for budgeting, reporting, and performance tracking. Preferred Qualifications Bachelor's or Masters degree in Marketing, Business, Communications, or related field. 4-8 years of relevant marketing experience, ideally in interior design, real estate, or lifestyle brands. Hands-on experience with CRM platforms, analytics tools, and campaign management.
