Dealer - Equity - CG1

To acquire Large trader clients, trade ( buy, hold or sell) various equity, currency and commodity products on stock exchanges, disseminate the research calls to customers and sell/ advise for Broking , structured products as well as third party products eg -Mutual Funds, Loans, Health insurance, Life Insurance etc

Business Workforce Number: 800

Unit Workforce Number: 800

Function Workforce Number: 648

Department Workforce Number: 648

Sales: Revenue – 5x of Fixed CTC Margins – 45L margin collection for the year Cross sell – 48 customers for the year

Any one of the following: 15 Clients trading daily (both offline or Online) 36 New Trader Acquisitions during the year 1X online revenue

Risk, Surveillance and Compliance: 100% Pre-order conversations and tagging Zero Unauthorized trades 100% adherence to Deal desk process

Aditya Birla Money Ltd.: ABM is primarily a Broking Company, deals in Equity, Commodity & Currency markets. Workforce of ~800 spread across >100 locations with customer base of in excess of 3 lacs.

ABM is one of the leading securities trading companies in the country. ABM operates in a fragmented equity broking business and has a daily turnover of close to 2,000 cr with a market share of 1%.

ABM works in a highly regulated environment with a host of regulators like SEBI, RBI, AMFI, FMC, IRDA etc. regulating it’s day to day operations. In addition to the regulator ABM is also subject to close monitoring and inspection through various agencies like NSE / BSE / NCDX / MCX/ NSDL / CDSL etc.

ABM also operates in a highly competitive market mainly in fragmented industry with ABML competition from major National Broking houses like Kotak securities, Zerodha, Edelweiss, MOFSL etc. and a range of local Broking outfits.

Acquiring Large Trader Clients with high margin

Execution of transactions in Equities (Cash and Derivatives) Currency & Commodities

Ensuring efficient and prompt management of orders based on customer request

Generating leads Selling/ advising third party products like Health Insurance, SIPs, Life Insurance, Mutual funds

Day to day coordination with RMS, Activation Team, Surveillance and various other departments for smooth functioning of branch.

Day to day approvals w.r.t to limits, commercials

Shifting offline customers to online.

Acquiring Larger Trader Clients amidst competitive markets

Managing quick and accurate order executions in volatile market conditions

Changes in regulation is one of the biggest challenge with the regulator going strict on funding, margins etc

Motivating them to transact and activating clients

Motivating the clients to transact to buy other ABC products.

Changing the mindset of the Offline trader clients to adopt ONLINE platforms and then start transacting seamlessly.

To acquire New Large Trader Clients per month.

To ensure best quality customer acquisition by selecting the right surrogates as per the segmentation norms.

To participate in the Local Area Program (LAP) for lead generation that the branch manager organizes and play an active role in sourcing trader accounts/leads of third party products.

To collect margin cheques/stocks from clients, as and when required and ensure that they are captured/banked timely.

To generate minimum daily trading volumes and profitability for the client & company.

To operate the Trading software for BSE, NSE, MCX, NCDEX, (Equity-F&O Segment. Commodity and Currency), handle trading accounts of clients and execute orders as per client request.

To ensure documentation formalities like KYC, profiling of new clients with all the necessary details

To ensure efficient and prompt management of orders, execution of transactions and reporting of trades in Equities, Equities IPOs and Equities related products.

To participate in daily research calls and keep all customers updated with In-house research recommendations only.

To caution the clients against positional losses as per research and risk recommendations and minimize losses to customers.

To maintain a symbiotic relationship with all the internal stakeholders such as RMS, Surveillance, funds and Ops teams for resolution of all trade and funds related issues.

To ensure settlement of daily obligations and advise the clients on their margins limits, on mark to market losses, brokerages, margins available etc.

To strictly adhere to all risk & surveillance and Deal desk processes.

To encourage & facilitate clients to migrate from offline to online trading by providing training and comfort.

To encourage clients to download mobile app/browser, transact, access reports and information pertaining to their account on the internet.

To ensure all new clients start trading within 7 days of account opening.

To ensure that all efforts are taken to introduce the customer to the online mode of trading by way of demos, and first login hand holding.

To ensure end-to end seamless and single point service to the customers, to win and maintain his trust

To ensuring specific number of clients (as pre-defined by H.O) are active on daily basis

To constantly follow up with inactive / dormant clients, build confidence and get them to trade

To ensure participation in training and processes for other ABC products offered.

To understand the financial needs of customers and generate leads

To use other ABC products and services to activate inactive customers

To ensure that all compliance and legal guidelines are adhered to and mitigation strategies followed in case of mishaps

To manage the trading terminals and ensure confidentiality and security of the client’s investments

To ensure no misdeal or wrong trades is knowingly/ unknowingly executed

To ensure that 100% Pre-orders are available as per SEBI mandate

To ensure all trades are confirmed by end of day (on voice logger lines) as per the trade confirmation process.

To ensure that only orders placed by customer (not their family members/agents) or an authorized person are executed.

To ensure periodic acknowledgement of trades/ balances by customer, especially when there are losses incurred in their accounts.

To keep a check on customer’s margins while they are trading and advise them.

To ensure the debits are collected from clients on time & the company is safely secured against debits arising out of non – payment.

To ensure the terminal used by equity Advisor for placing orders is mapped to his name and id.

To ensure adherence and awareness of employee code of conduct.

To work on self-certification mandated by exchanges and regulators.

To undertake periodic product and technical trainings to stay abreast.