DAUR Communications

About the job: The Assistant Manager - SEO & Performance Marketing will be responsible for developing, implementing, and optimizing strategies to improve organic search rankings, manage paid campaigns, client acquisitions, and drive measurable business results. The role demands a strong analytical mindset, hands-on expertise in SEO and paid media platforms, and the ability to coordinate with internal teams to execute campaigns effectively. Key Responsibilities: A. SEO (Search Engine Optimization) 1. Develop and implement on-page, off-page, and technical SEO strategies to increase website visibility and organic traffic. 2. Conduct keyword research, competitive analysis, and content gap analysis. 3. Optimize website structure, meta tags, content, and internal linking for SEO best practices. 4. Manage link-building campaigns and outreach activities. 5. Monitor and report on SEO performance using tools like Google Search Console, Google Analytics, SEMrush, Ahrefs, etc. 6. Stay updated with the latest SEO trends, search algorithm updates, and industry best practices. B. Performance Marketing 1. Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital channels. 2. Set up and manage PPC campaigns, display ads, retargeting, and shopping ads. 3. Optimize campaign performance for ROI, CTR, and conversion rate. 4. A/B test creatives, ad copies, and landing pages for improved performance. 5. Collaborate with design, content, and web development teams to align paid strategies with brand objectives. C. Analytics & Reporting 1. Track, measure, and report the performance of SEO and paid campaigns. 2. Provide actionable insights and recommendations based on data analysis. 3. Maintain campaign dashboards and ensure accurate performance tracking with UTM parameters and analytics tools. 4. Coordinate with content writers, designers, and developers for SEO- and ad-related deliverables. Who can apply: Only those candidates can apply who: have minimum 1 years of experience Salary: ₹ 2,00,000 - 3,00,000 /year Experience: 1 year(s) Deadline: 2025-09-12 23:59:59 Skills required: Search Engine Optimization (SEO), Lead Generation, Interpersonal skills, Performance Marketing and Digital Marketing Tools Other Requirements: 1. Proven track record in organic traffic growth and keyword ranking improvements. 2. Experience in improving conversion rates and reducing Cost per Lead (CPL) or Cost per Acquisition (CPA). 3. Strong knowledge of Google Ads, Facebook Business Manager, and other advertising platforms. 4. Proficiency with SEO tools such as SEMrush, Ahrefs, Moz, and Screaming Frog. 5. Solid understanding of Google Analytics, Google Tag Manager, and other reporting tools. 6. Hands-on experience in keyword research, PPC campaign setup, and campaign optimization. 7. Ability to measure and improve Paid Campaign ROI / ROAS. 8. Analytical mindset with excellent problem-solving skills. 9. Strong communication and project management abilities. About Company: DAUR Communications plays a major role in every industry, including marketing, influencing, public relations, content, community building, and event management. Our vision is to work as a 360-degree model of communication. Here, we work on every aspect of communication, from media account management to media planning, from content to delivery. We work for every group audience in terms of age, gender, interest, and demographics. Every vertical of DAUR Communications has its target group specifically. Every vertical works for different target groups and different interests.