Data Scientist

Job Title: Data Scientist
Experience: 7+ Years Location: USA/Canada (Remote) or Offshore (Remote) Working Hours: USA EST We are looking for experienced Data Scientists with proven expertise in building Media Mix Models (MMM) and Multi-Touch Attribution (MTA) models for a long-term engagement with Univision. The ideal candidates should have a strong background in AdTech, data science, and analytics, with the ability to derive actionable insights from large datasets in the media and OTT domain. Key Responsibilities: Develop advanced MMM (Media Mixed Modeling) and MTA (Multi-touch Attribution) models to optimize marketing and advertising strategies Analyze large volumes of structured and unstructured data to uncover trends, correlations, and actionable insights Build and deploy machine learning models and predictive algorithms to solve complex business problems Gather data from diverse sources, clean and transform it for analysis Apply statistical techniques to validate models and ensure accuracy and reliability Automate analytical workflows and repetitive tasks using AI tools and scripting languages Create compelling visualizations, dashboards, and reports to communicate insights across teams Collaborate with cross-functional teams including AdSales, Data Engineering, and Analytics Stay updated on the latest developments in AI, machine learning, and media analytics Required Skills Experience: Specific MMM Experience: Bayesian methods, causal inference, incrementality testing MTA Expertise: Attribution modeling, customer journey analysis, touchpoint optimization Tools: Python (scikit-learn, statsmodels), R (prophet, CausalImpact), SQL, Tableau/PowerBI 6+ years of experience in data science, analytics, or machine learning roles At least 3 years of experience in AdTech or AdSales systems Hands-on experience in developing MMM and MTA models Strong understanding of OTT, digital media, and advertising ecosystems Proficiency in programming languages like Python, R, or SQL for data manipulation and modeling Experience working with large datasets, data pipelines, and BI/reporting tools Familiarity with statistical methods, experiment design, and model evaluation metrics Excellent problem-solving, communication, and stakeholder management skil

Experience 6 - 10 Years Salary 8 Lac To 13 Lac P.A. Industry IT Software - Application Programming / Maintenance Qualification Other Bachelor Degree Key Skills Data Scientist Python Media Mix Models MTA MMM Data Engineering Python Data Engineer Data Management