Job Description

As a Campaign Analyst, you will: Design and deliver a program of communications including Marketing, Service and Compliance campaigns using MarTech platforms such as HCL Unica Ensure efficient and effective customer contact through campaign execution, including channel specific rules, key customer segmentation and standard inclusion and exclusion requirements Build data flows for single communications or orchestration of customer journeys Work closely with the 1:1 Marketing and Execution Channel Teams to deliver end-to-end customer communications Be a key member of the Campaign Analytics team, supporting each other with peer reviews and knowledge sharing Develop strong ability to translate data insights into practical business recommendations and communicate with stakeholders Use SQL coding to Query databases Ensure a high standard is applied in the design and development of campaigns, focusing on first-time Quality Assurance pass rate Understand the legal, regulatory and policy requirements for usage of customer data, including customer opt-outs, consents & preferences, and privacy considerations What will you bring To grow and be successful in this role, you will ideally bring the following: 4 plus years experience in campaign tools (HCL Unica or similar) Experience in executing Marketing and Compliance Campaigns Ability to effectively manage and communicate to all stakeholders (technical and non-technical) Knowledge of tools and techniques for analysis, data manipulation and presentation (e.g. SQL, Excel) Understanding of Data warehousing or databases (e.g. Teradata, Oracle) Analytical and inquisitive mindset to continuously uncover campaign optimisation opportunities Strong ability to translate data insights into practical business recommendations Problem-solving capabilities.