D2C Lead (MT &SPO Lead)

Role & responsibilities

Role

MT & SPO Lead

Job Level/ Designation

M3/General Manager

Function / Department

Sales and Distribution

Location

Kerala

Job Purpose

The Circle Modern Trade Head is responsible for creating the organized retail channels (MTO & SPO) strategy and drive its execution for achievement of postpaid and prepaid gross and revenue, SPO tie-ups and counter share, presence across top SPO outlets, promoter productivity and day to day operational governance for a two brand operation.

Key Result Areas/Accountabilities

• Formulate and implement the circle MTO & SPO strategy, in consultation with the Sales Head
• This position is accountable for meeting all product targets including prepaid, postpaid & data product sales & revenue targets through organized retail.
• Focus on trade engagement, new strategic alliances and partnership strategies to drive loyalty and productivity
• Attain market leadership through growth in terms of gross and net numbers, revenues and counter share, while complying with agreed budget, quality of additions and corporate policy guidelines
• Responsible for all MTO & SPO operations including promoter deployment & governance, cost control, service levels, stock availability etc in the Circle
• Initiate MTO & SPO expansion by setting up strategic alliances and identifying partnership models for both brands.
• Interact with MTO & SPO partners to identify emerging products/competition trends and provide insights to the marketing team
• Achievement of key targets for the MTO & SPO channel (Revenue, gross & net adds etc.)
• Driving optimum promoter productivity through promoter placement and effective promoter management. Work closely with SEM to build promoter capability and drive promoter & trade incentive programs
• Ensure relevant actions and engagement to reduce promoter attrition
• Executing brand salience (both brands) through marcom activities for select outlets
• Resolving MTO & SPO partners specific issues within specific timelines
• Relationship management with key MTO & SPO channel partners
• Ownership of revenue and sales targets for MTO/SPO channel
• Manage SAC (controllable components), promoter (HC and Cost) for the channel

Core Competencies, Knowledge, Experience

Core Competencies, knowledge and Experience

• Influencing skills, effective relationship management skills
• Independent thought leadership and drive to execute – should be a recognized industry leader in his/ her specific area of competence
• 6-8 years of experience in managing organized retail distribution and relationship management
• Strong analytical & conceptual skills in retail business and workforce planning.

Must have technical / professional qualifications

• MBA or equivalent qualification from Tier 1/ Tier 2 college.