Customer Relationship Manager (CRM)

As a CRM Manager at our company, you will be responsible for leading the development, implementation, and optimization of our customer relationship management programs to enhance the customer journey, improve customer retention, and maximize customer lifetime value. Your main responsibilities will include: - Developing and executing a comprehensive CRM strategy aligned with business goals. - Defining customer segments and lifecycle stages to support personalized engagement. - Identifying opportunities for automation and improvements in the customer journey. You will also be in charge of managing CRM databases to ensure data quality, accuracy, and compliance, analyzing customer behavior, trends, and KPIs to produce actionable insights, and tracking and reporting on campaign performance, retention metrics, and ROI. In addition, you will work closely with marketing, product, sales, and customer support teams to develop unified engagement strategies and serve as the internal CRM expert, advocating best practices across the organization. Qualifications required for this role include: - Strong knowledge of CRM platforms and marketing automation tools. - Solid understanding of customer segmentation, retention metrics, and lifecycle strategies. - Excellent communication, project management, and problem-solving skills. This is a full-time, permanent position located in Partapur Meerut.,