Customer Marketing Manager

Job Description

Avalara is seeking a customer marketing manager focused on early tenure and adoption programs to steer the experience for new and early-stage customers. This person will drive programs which push Avalara to make good on the brand promise of ease and simplicity. By delivering on this promise, the customer marketing manager will directly impact, and be measured on, corporate goals and key metrics. This person should be good at breaking down silos to accomplish cross-functional goals. Including working with product teams, technology groups and customer-facing teams such as sales and support. You will report to Senior Manager - Marketing What Your Responsibilities Will Be Support early tenure customer experience / onboarding customer experience / product adoption programs You will support all new products and existing products with designing welcome email series, enabling digitized onboarding and clear instruction that is aligned on between Learning, Product, Implementation Support and Account Management teams. You will understand and apply a customer-centric view on all programs designed. You will create/improve automation Build, manage and iterate on strategies for a complex set of contact types, purchase paths and mid-journey scenarios Identify opportunities for additional programs and to improve onboarding Plan for the unique needs of the many contact roles within a B2B organization [ex: what communication does the CFO need to receive vs the staff accountant] Some of the day-to-day program management responsibilities will include: Organize and maintain project plans Devise new programs that support key initiatives Set and measure sustainable goals for initiatives Evaluate and assess programs strengths and weaknesses Monitor projects and overseeing project teams to ensure momentum Meet with stakeholders to discuss program status and goals What Youll Need to be Successful Prior partnership with product teams and taking documentation into marketing-level objectives and communication Proven ability to translate complex into simplicity B2B SaaS marketing experience required 7 or more years of experience High-level management and leadership conversation and presentation skills Conflict resolution and problem-solving abilities Professional written and verbal communication skills Expert level multitasking skills