Customer Engagement Associate

As a Customer Engagement Associate at Tradu, you will play a crucial role in executing the global customer engagement strategy under the guidance of the CRM Lifecycle Manager. Your primary focus will be on planning and optimizing CRM campaigns to enhance customer experience and drive key performance indicators. Your attention to detail, analytical mindset, and collaborative spirit will be instrumental in transforming CRM campaigns to deliver personalized and targeted content. Key Responsibilities: - Plan, create, and execute CRM campaigns aligned with the marketing calendar and product launches. - Develop and optimize customer journey lifecycles in collaboration with core teams. - Utilize multi-channel campaigns to improve key KPIs such as Open and Click to open rates, funded %, traded %, and retention rates. - Ensure that campaign messaging aligns with the overall customer journey, maintaining relevance and value. - Conduct quality assurance checks on campaigns to maintain compliance and suggest process enhancements. - Manage end-to-end campaign processes including design briefs, asset trafficking, and template creation. - Explore segmentation strategies for streamlined multi-channel journeys and leverage dynamic content opportunities. - Review retention/engagement reports to identify optimization opportunities and address concerns promptly. - Escalate any CRM platform or communication issues efficiently. - Collaborate with the VP of Lifecycle and Automation on campaign development and planning. Skills, Knowledge, and Experience: - Proficiency in core CRM and Retention Marketing KPIs. - Strong creative eye with exceptional attention to detail. - Customer-focused mindset with a solid grasp of marketing principles. - Experience in utilizing various marketing channels like email, push notifications, and content cards. - Proficient in Microsoft Office tools, especially Excel. - Ability to build and maintain strong working relationships. - Proactive and clear communicator with excellent time management skills. - Self-starter with a proactive approach to tasks. - Inquisitive nature, keeping abreast of the latest CRM trends and competitive insights. - Passion for customer engagement and commitment to maintaining Tradu's high standards. - Excellent written and verbal communication skills in English. Working days/hours: Monday to Friday; Office location - SKCL Prime, Plot No-C46A, Cipet road, Fourth Floor, Thiru Vi Ka Industrial Estate, Alandur, Guindy, Chennai -032 All Technementals Innovation India Private Limited employees must be eligible to work in India. Please review Tradu's website at https://www.tradu.com/uk/ for more information about the company.,