Customer Development Executive

Job Description

Trade management Identify new markets/accounts and bring them under direct coverage on a regular basis Ensure addition of speciality wholesalers Ensure stores in route list are classified according to the correct RE (retail environment) Ensure that DSR efforts are directed to reduce number of non-purchasers Ensure optimum usage of activations to drive sales Ensure sales call efficiency Selling stories range selling, handling objections, etc. In-store management Prioritise accounts for maximum impact through visibilities (ensure coverage of top 2 outlets in every route) Market Updates Secure and draw insights from any competitive information available in public domain regarding: New products Activities Schemes Any other developments Data based working and communication Utilize data to drive overall business performance Setting objectives for market visits Reviewing salesmen and PSR performance against plan Reviewing stockist performance against plan Developing and training Train and develop salesmen through required mode of training (e.g. new products, toothbrush assortment, focus on medical stores i.e. PASSION understanding) Mentor and empower salesmen to perform well by ensuring that CP benefits are availed by DSRs Acknowledge any issues faced by salesmen in the field and provide support to resolve it Meetings Conduct effective monthly and weekly salesmen meetings Updates on route wise overall STT (sales to trade) Toothbrush STT Route wise ERC and productivity Brand wise ERC (effective route coverage) Visibility booking HN1 tracking (Hero No. 1 incentive) Best practises sharing and mock calls Reporting Compile reports and information as per requirements communicated by ASM Relationship Building Maintain trust and understanding in working with stockist and trade in general, especially partner with key wholesalers to drive business Share success stories and Communicate program to build off-takes Mutually work towards category growth Resolve issues, etc. Experience : 1 Year plus of work experience in FMCG Companies. Have worked in similar market environment.