About Cureveda: Cureveda is conceptualized to deliver 100% vegetarian, as close to nature, non-prescription formulas driven by innovation & clinical validation. Inheriting a 100-year-old legacy in herbal research enables the brand to develop a range especially suited for Indian needs while being globally competitive in safety & performance. Job Overview: Cureveda is seeking a talented and dynamic Copywriter to join our marketing team. The ideal candidate will be well-versed in direct-to-consumer (D2C) copywriting, with a focus on creating engaging and persuasive content for performance ads, social media, WhatsApp, and email campaigns. The role requires expertise in short-form copywriting to effectively communicate our brand message and drive customer engagement. Job Responsibilities: 1. Create Compelling Performance Ad Content: - Develop impactful copy for online advertising/performance marketing campaigns on Meta & Google. Prior experience having worked on D2C performance ads is a plus. - Craft attention-grabbing headlines and concise ad copy to drive click-through rates and conversions. - Collaborate with the design team to ensure a cohesive and visually appealing ad experience. 2. Social Media Content Creation: - Generate engaging and shareable content for social media platforms (Instagram, etc.). - Adapt messaging to suit different social media channels and audience preferences. - Stay updated on social media trends and incorporate them into content strategy. 3. WhatsApp Marketing: - Develop concise and persuasive content for WhatsApp marketing campaigns. - Craft messages that resonate with the target audience and drive customer interaction. - A/B test messaging to optimize for user engagement. 4. Email Marketing Content: - Create compelling copy for email campaigns, newsletters, and promotional materials. - Segment email lists and tailor content to different audience segments. - Work closely with the marketing team to develop effective email marketing strategies. 5. Script Writing - Develop appealing scripts for influencers that communicate the product effectively and contain strong hooks that help the videos perform decently on ads. - Come up with new ideas/themes/narratives for each script to communicate the product in different lenses. Qualifications Bachelor's degree or equivalent experience in copywriting/content writing. Min. 1 yr experience in D2C is highly preferred. 3+ years of content or copywriting experience. Excellent written and verbal communication skills. Highly organized with excellent attention to detail. Show more Show less
About Us: Cureveda is an innovative and rapidly growing D2C health and wellness brand, committed to delivering premium, natural supplements and wellness solutions. Backed by scientific research and ethically sourced ingredients, we empower our customers to lead healthier, more fulfilling lives. Job Overview: We are seeking a highly creative and detail-oriented Video Editor to join our team. The ideal candidate will be responsible for transforming raw footage into compelling visual content that tells a story and engages the audience. This role plays a vital part in shaping brand communication, driving campaign impact, and delivering high-quality videos across multiple platforms. Location: Nagpur Office, Baidyanath Square. Key Responsibilities: Edit raw video footage into polished final content with cinematic storytelling and seamless flow. Work on diverse projects including ads, reels, campaign videos and short film edits. Collaborate with directors, producers, designers, and clients to bring creative concepts to life. Add sound design, transitions, visual effects, and motion graphics where required. Stay updated with editing trends, transitions, and storytelling styles across YouTube, Instagram, and films. Manage multiple projects simultaneously while meeting tight deadlines. Requirements: 12 years of experience as a video editor (agency/studio/production background preferred). Proficiency in editing software: Adobe Premiere Pro, After Effects, DaVinci Resolve, Final Cut Pro (any combination). Strong sense of timing, pacing, and narrative storytelling. Knowledge of motion graphics, color grading, and sound design. Ability to adapt editing styles for cinematic films, social-first content, and brand campaigns. Creative thinker with the ability to suggest innovative edits, cuts, and transitions beyond the brief. Attention to detail and a positive approach to handling feedback. The candidate must be Nagpur-based. Can Join: Within a Week