About Cureveda: Cureveda is conceptualized to deliver 100% vegetarian, as close to nature, non-prescription formulas driven by innovation & clinical validation. Inheriting a 100-year-old legacy in herbal research enables the brand to develop a range especially suited for Indian needs while being globally competitive in safety & performance. Job Overview: Cureveda is seeking a talented and dynamic Copywriter to join our marketing team. The ideal candidate will be well-versed in direct-to-consumer (D2C) copywriting, with a focus on creating engaging and persuasive content for performance ads, social media, WhatsApp, and email campaigns. The role requires expertise in short-form copywriting to effectively communicate our brand message and drive customer engagement. Job Responsibilities: 1. Create Compelling Performance Ad Content: - Develop impactful copy for online advertising/performance marketing campaigns on Meta & Google. Prior experience having worked on D2C performance ads is a plus. - Craft attention-grabbing headlines and concise ad copy to drive click-through rates and conversions. - Collaborate with the design team to ensure a cohesive and visually appealing ad experience. 2. Social Media Content Creation: - Generate engaging and shareable content for social media platforms (Instagram, etc.). - Adapt messaging to suit different social media channels and audience preferences. - Stay updated on social media trends and incorporate them into content strategy. 3. WhatsApp Marketing: - Develop concise and persuasive content for WhatsApp marketing campaigns. - Craft messages that resonate with the target audience and drive customer interaction. - A/B test messaging to optimize for user engagement. 4. Email Marketing Content: - Create compelling copy for email campaigns, newsletters, and promotional materials. - Segment email lists and tailor content to different audience segments. - Work closely with the marketing team to develop effective email marketing strategies. 5. Script Writing - Develop appealing scripts for influencers that communicate the product effectively and contain strong hooks that help the videos perform decently on ads. - Come up with new ideas/themes/narratives for each script to communicate the product in different lenses. Qualifications Bachelor's degree or equivalent experience in copywriting/content writing. Min. 1 yr experience in D2C is highly preferred. 3+ years of content or copywriting experience. Excellent written and verbal communication skills. Highly organized with excellent attention to detail. Show more Show less