Culture and Trends Manager, YouTube Marketing

Role Overview: You will be joining YouTube Marketing team as the YouTube Indias Culture and Trends Manager. Your primary responsibility will be to track and understand the latest video trends in India, focusing on building a creative ecosystem on the web. You will work with the YouTube Culture and Trends team to analyze data, track trends, and connect YouTube stories and content to users. Your role will involve overseeing projects related to short-form trends, channels, and videos, developing content strategies, and utilizing data to enhance user experiences. Key Responsibilities: - Manage local programming efforts, reviewing videos and channels while considering policies and cultural sensitivities for the Indian audience. - Stay up to date with the latest memes, songs, hashtags, and trends in India for both short-form and long-form videos through daily research. - Analyze trends data to identify patterns and cultural insights for program strategies, supporting marketing and communication initiatives with data-driven recommendations. - Create trend-based narratives for key YouTube moments in India and occasionally represent YouTube as a spokesperson on emerging trends. - Contribute to the global development of resources and tools to enhance trend identification and analysis. Qualifications Required: - Bachelor's degree or equivalent practical experience. - 4 years of experience in growth, performance, direct response, social, digital, cloud, events marketing. - Experience collaborating cross-functionally with various stakeholders and teams. - Experience in breaking news environments, editorial platforms, or social media companies with a focus on tracking and identifying memes, songs, and trends. - Ability to build collaborative partnerships with partners and cross-functional teams. - Ability to work on multiple projects simultaneously in a dynamic environment. - Excellent written and verbal communication skills, including fluency in Hindi and any additional Indian regional languages. - Passion for web video/YouTube ecosystem and digital culture with knowledge of the web content landscape in India. (Note: The additional details of the company were not provided in the job description.),