Job Description

We are seeking a results-driven CRO Specialist to lead efforts in testing, personalization, and optimizing user experiences to increase conversion rates across our digital platforms. In this role, you will design and execute experiments, analyze results, and deliver insights that inform data-driven decisions to improve customer engagement and business outcomes. What you ll be doing: Develop and execute a comprehensive testing strategy, including A/B tests, multivariate tests, and personalized experiences, to optimize user journeys and conversion rates. Leverage Sitecore and Sitecore Personalize to create dynamic, customized experiences for different audience segments. Utilize Salesforce Data Cloud to gather, analyze, and activate customer data for advanced segmentation and personalization. Collaborate with cross-functional teams (design, marketing, development) to develop hypotheses and prioritize testing and personalization opportunities. Analyze and interpret user behavior and test results using Google Analytics, heatmaps, session recordings, and other analytics tools. Optimize website performance, landing pages, and digital touchpoints to enhance engagement and achieve measurable results. Deliver regular reports on testing outcomes, personalization efforts, and conversion improvements, providing actionable insights for stakeholders. Stay updated on industry best practices, tools, and innovations in CRO, personalization, and user experience. What you bring to the team: Proven experience in conversion rate optimization, personalization, and A/B testing, with a strong understanding of user experience (UX) principles. Hands-on experience with Sitecore, Sitecore Personalize, and Salesforce Data Cloud. Proficiency in testing and analytics tools (e.g., Google Optimize, Optimizely, VWO, Google Analytics). Strong analytical skills with the ability to turn complex data into clear insights and strategies. Familiarity with front-end technologies (HTML, CSS, JavaScript) is a plus. Exceptional communication skills to present findings and recommendations effectively to stakeholders. What we have for you: At Seismic, we re committed to providing benefits and perks for the whole self. To explore our benefits available in each country, please visit the Global Benefits page .