CRM Manager

Job Description

Minimum 5 years experience in a CRM Marketing related role (Ideally for an agency or publisher) Minimum 5 years experience working with CRM Tools (Ideally Iterable) Strong experience building, managing and reporting on CRM marketing campaigns Strong knowledge CRM channels digital marketing Strong knowledge of performance reporting Strong knowledge of analytical platforms (i.e. Google Analytics) Strong knowledge of work / scheduling management tools (e.g. Monday.com) Strong knowledge of affiliate marketing affiliate industry Knowledge of digital marketing principles outside of CRM channels Knowledge of UK discount member benefit sectors Good written and verbal communications skills, including spelling and grammar Strong process skills Excellent data-driven thinking and analytical skills Excellent IT skills including a strong working knowledge of Microsoft Office. Numerate and commercially aware Excellent time management, organization and prioritization. Resourceful with a can-do attitude Resilient and enjoys change and challenges Enjoys thinking critically and creatively to solve problems and identify opportunities Seeks opportunities to continually learn and develop Sensitivity and diplomacy Ability to work independently as well as part of a team Commitment to the creation of an environment that promotes equality of opportunity whilst recognizing and valuing diversity. Commitment to Digital s Mission, Vision and Values Beliefs. Commitment to excellent standards of customer care. To go about the role in a resource efficient and sustainable manner, in keeping with our environmental policies. Key Responsibilities: Create and deliver omni-channel marketing activity across various CRM channels (including email, in-app and push) to drive growth of commercial KPI s Create and implement multi-touchpoint journeys to support a personalized end to end customer lifetime experience that welcomes, nurtures yield from engagement and incentivizes renewal and upgrades of the membership Plan and deliver channel growth strategies to grow opted-in volume and app downloads Collaborate with internal and external stakeholders to deliver continuous improvement across all CRM channels in terms of performance benefit innovation Collaborate with Affiliate, Business Development, Data and Tech teams to deliver best in class omni-channel campaigns that deliver ROI for