Job Description

Strategy: Planning strategising (Recurring, Moment based, Exclusive) campaigns to increase user activation, retention improve user experience Develop user activation/onboarding campaigns for various user journey stages Develop transactional, promotional informational content user targeting strategies that maximise user retention, reactivations and growth CRM Operations To execute Push Notification / Email / Whatsapp / SMS / AppInbox / WebPush campaigns with the objective of providing a great user experience across all their interactions with the product. Data backed optimisation in driving key metrics across engagement and retention Execute and Measure various user journey frameworks to ensure user delight and faster habit formation Cross functional collaboration between Product, Design and Marketing teams to enhance Product appeal, Creatives and communication Owning end to end creative conceptualisation and creation in collaboration with the in-house design team Measurement: Tracking of all these sender reputations (IP/domain), inbox placement, conversion optimization etc Tracking the conversions from Push Notifications and SMS campaigns and improving the conversion percentages and numbers Working closely with Data team to understand key movers and implement learnings into strategy for continuous improvement in User delight and key business objectives Basic Requirement: 2 + years of core work experience Experience and Understanding the use of "CLEVERTAP" Additional Perks: Our o ce is located in the green and leafy streets of HSR Layout, Bangalore, and is designed to feel like a mindfulness zone with the sound of falling water, greenery, great books to read, great coffee/tea, and a great team alongside you to build with. As a company, we believe in autonomous small teams for maximum impact. We strive for organisational growth to align with your growth as an individual. We sincerely work towards building an inclusive culture where we celebrate your individuality and ideas are encouraged by everyone. We seek people who naturally demonstrate our values, who understand India, the challenge ahead of us, but can also solve this for the rest of the world. In addition, we also have: A competitive salary. Equity in a high growth great potential company. Peaceful pet-friendly o ce at the heart of HSR Layout. Medical cover for you and your loved ones.