Creative Strategist

Job Responsibilities

• Be responsible for identifying key consumer insights & analysing research to come up with overall communication & design routes for clients
• Collaborate with various teams to see through the planning & execution of ideas & campaigns
• Bring creativity & design thinking abilities to come up with inspirations, thought leadership and intelligent marketing campaigns
• Utilize any and all research and data for future to come up with creative solutions & innovations for clients
• Be responsible for preparing pitch & concept presentations
• Be responsible for ideating, planning, and executing collaterals
• Work along the design team to ideate, plan and set visual mood boards
• Be a key point of contact for the internal research team to utilise the data & plan the overall communication for clients
• Collaborate with team to test out solutions and constantly track & analyse their performance
• Identify key insights from existing clients and derive actionable digital solutions
• Develop creative reports with actionable insights
  

Qualifications & Requirements

• Bachelors degree in design/creative/communication/ vis com required, preferred a masters degree in Visual communications/ media
• Working knowledge of Photoshop, Illustrator, visual moodboarding, Powerpoint/Keynote
• A professional portfolio demonstrating both visual and conceptualising experience
  

Work Experience

• Minimum 2 years in a creative thinking/ brand planning role; experience working in a creative agency & track record of working on inspiring ideas preferred
  

You should apply if

• Good understanding of brand tone, personality & understanding briefs
• Ability to pitch & write concept presentations
• Knowledge of digital marketing & ability to suggest same for specific briefs
• Ability to lay the strategic foundation needed to spark, evaluate, measure and optimize creative ideas
• Have a good design sense & good visualisations skills
• Clearly demonstrate customer-centric design thinking and approach
• Self-motivated, a good communicator, collaborative working style, and able to balance quality deliverables with tight deadlines
• Communicate your ideas, sketches, flows, wireframes, prototypes, and overall design decisions to a variety of key non-design stakeholders
• Ability to translate story to visuals and quickly craft differentiated custom solutions on a variety of projects
• Ability to multi-task, prioritize and manage time effectively
• Experience designing for brands