Creative Lead

Brand:

Location:

Role:

About us

glow-first beauty brand

high-performance formulas, inclusive shades, and relatable storytelling

D2C, marketplaces, and quick commerce

leadership team

Role Overview

We’re looking for a Creative Lead – Strategy & Design to define how Sotrue shows up visually and strategically across all touchpoints.

You’ll shape brand identity, craft creative narratives, and align visual storytelling with business, product, and marketing goals — while leading a high-performing design team.

Key Responsibilities

Brand & Creative Strategy

• Build and own the creative strategy across brand, packaging, campaigns, and content.
• Translate business objectives, product insights, and consumer behavior into strategic creative directions.
• Develop long-term visual frameworks and content systems that scale across platforms.
• Ensure cohesive storytelling across D2C, marketplaces, influencers, and quick commerce.

Design Leadership

• Lead and evolve Sotrue’s visual identity across digital, print, retail, and social.
• Oversee packaging design from concept to execution for new launches.
• Direct photoshoots, videos, and creative campaigns with a strategy-first approach.

Team & Collaboration

• Manage and mentor designers, editors, and 3D visualizers.
• Partner with marketing, growth, and product teams to turn insights into high-impact creative work.
• Maintain high aesthetic standards, timelines, and cross-team alignment.

Qualifications

• 5+ years in branding, packaging, or creative direction.
• Strong brand-thinking, visual strategy, and narrative skills.
• Experience with beauty/lifestyle brands is a major plus.
• Expertise in design tools (Adobe Suite, Figma, etc.).
• Excellent communication, leadership, and execution discipline.

What You’ll Get

• Ownership of Sotrue’s creative and brand strategy.
• Opportunity to build a design-led beauty brand from the ground up.
• Collaboration with leadership from Bain & Co. / KPMG.
• High-growth environment with strong creative freedom.
• Competitive salary and benefits.