Creative Lead

Job Description

Creative Lead Location : Bangalore About the company: Orange Health is India s leading on-demand diagnostics brand for urban Indian consumers, enabling convenience, reliability, and overall better healthcare outcomes. Launched in Jan 2021, Orange Health now covers the top metros of India, and is now the highest-rated diagnostic brand in the country with incredible customer love! With a team of 1000+ people across the company, Orange Health Labs is also among the best places to work. The founders Dhruv Gupta and Tarun Bhambra and the leadership team have deep experience in healthcare, large-scale businesses, and fast-growing startups. Our vision is supported by some of the world s leading investors like Accel, General Catalyst, Y Combinator, Bertelsmann and other marquee names. About the Role: As a Creative Lead, you will be responsible for leading the creative team, driving brand storytelling, and ensuring the seamless execution of visual content across all channels. From digital campaigns and social media to performance marketing, print, and videos you will own it all. You will collaborate with marketing, content, and product teams to create high-impact visual assets that drive brand awareness, engagement, and conversions. Roles and Responsibilities: Creative Strategy & Leadership Define and drive the visual identity of Orange Health Labs across all platforms. Develop creative concepts and design strategies aligned with business goals. Lead and mentor a team of graphic designers and video editors Execution & Delivery Across All Channels Oversee the design and execution of creatives for digital marketing, performance ads, social media, website, email campaigns, and of fine materials (print, OOH, etc.). Work closely with teams across the organisation to develop campaigns that resonate with our audience. Ensure consistency and brand alignment across all creative outputs. Drive high-quality visual storytelling that enhances engagement and brand recall. Video Content & New-Age Tools Hands-on expertise in video editing and creation using modern tools (CapCut, Canva, Premiere Pro, or AI-based tools). Drive motion graphics and short-form video content for social media and marketing campaigns. Experiment with new content formats and creative technologies to push the brands creative edge. Creative Performance & Optimization Work with marketing and content teams to optimize creatives for better performance. Use data and insights to iterate on designs and improve engagement. Maintain a fast, agile, and high-quality creative work ow. Improve creative delivery and efficiency Skills we are looking for: Experience: 6 - 8 years in creative roles (design, branding, content marketing, or advertising Marketing Brain: A deep understanding of how creatives drive business impact and marketing goals Creative Vision: Ability to conceptualize and execute high-quality designs and campaigns. Technical Skills: Proficiency in design software and video editing tools. Leadership: Experience in managing designers, video editors, and creative teams. Collaboration: Strong ability to work with marketing, content, and product teams. Agility: Thrives in a fast-paced environment with quick turnarounds. Compensation and Benefits: Competitive Salary We provide Biannual-based increments based on company performance. We offer comprehensive medical insurance worth 5 lakhs for both our employees and their dependents. Our company culture is considered one of the best in the industry. Youll get to work with smart, inclusive, meritocratic team & leaders. Our People NPS is >90% and Glassdoor rating is also in the top 10% of companies.