Creative Lead

Job Description

POSITION’S OBJECTIVE: (Brief on position’s objective) Conceptualizing print and audio-visual campaigns, mood boarding them and working with production agencies for execution. Understand and service needs of the product and market teams on campaigns, VM & collaterals KEY RESPONSIBILITIES: Brand identity & vocabulary: Engage in brand strategy understanding with inputs from brand manager (s), digital marketing team, Products VM team, e-commerce team Understanding brand architecture & elements Ensure timely development of logos & visual design elements Ensure timely development of copy-led brand vocabulary Content Curation: Understand & interpret design briefs Ensure timely delivery on creative & collateral to all audiences, and guide the team members to do the same Ensure harmony across all visual content and communication on the web, app, and social media Lead Storyboarding & translation of ideas to the team on art direction, copywriting, graphics Guide team on Collateral & packaging design as per the adaptations required by user department Determine production schedule by conferring with teams of art, copywriting, and production departments; outlining concepts and coordinating creative activities to arrive at the final output Agency On boarding: Understand product & campaign briefs Liaise with production agencies for content requirement Coordinating with production house, photographers, stylists etc. for production execution Budget Control & Monitoring: Define creative budget for Fabindia for current financial year Monitor the budget against actual expenditure and take corrective actions, if required Others: Review of all creatives & communication content Define templates for communication - mainline & social(CRM campaigns, Bitlys, Newsletters , digital and print formats and social media) Promote a culture that supports great creative through curiosity, exploration, technological innovation, and individual development JOB SPECIFICATION: (QUALIFICATIONS/KNOWLEDGE/EXPERIENCE) Years of Functional Experience: 7-10 years of work experience in graphic design and creative production Degree/Diploma: Degree in fine arts, design and communication Role: Team Management Knowledge & Skills: Art Direction Graphic Designing Mood boarding Production execution Design software Interested candidates please share resume along with portfolio at anamika.kushwaha@fabindia.net. Show more Show less