Creative Director

I. Job Summary

creative strategy

Reporting To

Department:

Employment Type:

Location:

II. Core Responsibilities

The Creative Director will be responsible for the following key functions:

Creative Strategy & Analysis:

• Develop and execute the overarching

  creative strategy

  specifically for performance marketing and paid channels (e.g., Google, Meta, TikTok, etc.).
• Lead the function of

  creative analysis

  to derive insights from performance data (CTR, CVR, CPA) and translate them into actionable creative hypotheses.
• Champion

  creative rework and rapid iteration

  based on performance metrics to continuously optimize campaigns.

Digital Marketing Leadership & Execution:

• Own the creative strategy and execution across all digital marketing channels

  , leveraging a deep understanding of platform-specific best practices, audience targeting, and funnel optimization.
• Ensure all creative initiatives are planned with a strong foundation in

  digital marketing principles

  to maximize reach and conversion effectiveness.

Creative Production & Oversight:

• Oversee the end-to-end production of a diverse range of creative assets, including

  Video Ads, Static Banners, Email Templates, Website Design

  , and large-scale

  Brand Campaigns

  .
• Ensure all creative output aligns with the established brand guidelines and maintains consistent quality across all digital touchpoints.
• Maintain fluency with the

  latest creative tools and software

  to streamline the design process and maintain production efficiency.

Team Leadership & Management:

• Lead, mentor, and manage a team of designers

  , fostering a culture of high performance, experimentation, and professional growth.
• Conduct regular creative reviews and provide constructive feedback to elevate the team's skills and the quality of their deliverables.

Branding & Consistency:

• Own and enforce all aspects of

  branding

  across digital assets, ensuring visual identity is strong, cohesive, and compelling.

III. Required Qualifications

Experience & Education:

• Bachelor’s degree (MBA preferred).

• Candidates graduated from NIFT (National Institute of Fashion Technology) are strongly preferred.

• Proven experience in a senior-level creative or art direction role, preferably focused on

  performance marketing and digital acquisition.

  (Years of experience are flexible, but a robust portfolio demonstrating high-impact work is mandatory).

Mandatory Skills:

• Expertise in

  creative analysis

  and interpreting data to drive design decisions.
• Deep understanding and practical experience in all aspects of digital

  branding

  .
• Demonstrated ability in

  creative rework and rapid iteration

  cycles in a fast-paced environment.
• Strong background in

  digital marketing

  creative strategy.

IV. Preferred Qualifications (Nice-to-Have)

• Prior successful experience working in the

  e-commerce industry

  .
• Experience in a

  high-growth startup

  or scale-up environment.
• Direct experience with

  A/B testing platforms

  and tools used for creative experimentation.

V. Compensation

• CTC: Up to 15 LPA (Negotiable for exceptional candidates)