Copywriter

Role Overview

We’re looking for a Copywriter who can craft compelling copy across the Yes Madam app and

digital ecosystem. From app banners and microcopy to landing pages and new feature

announcements, you’ll be the voice behind experiences that our audience interacts with daily.

What You’ll Do

• Write creative and high-converting app banner copy for campaigns, offers, and new app features.
• Craft service descriptions that explain value clearly.
• Develop landing page content for product launches & services.
• Create UI microcopy (buttons, tooltips, prompts, empty states, error messages) that is

simple, friendly, and intuitive.

• Collaborate with design, product, and marketing teams to strategise banner stories

and app content flow.

• Optimise copy for clarity, conversion, and user delight.

What We’re Looking For

• 2–3 years of experience in copywriting for consumer apps, D2C brands, or digital

products

• Strong command over short-form and microcopy—quick, crisp, impactful
• Ability to think strategically, not just write
• Experience working closely with UI/UX designers and product teams
• A portfolio showcasing app banners, microcopy, landing pages, or campaign work
• Understanding of female-focused beauty/wellness audience is a big plus
• Ability to work in a fast-paced, iterative, data-driven environment

Acceptance criteria:

Must have worked in a d2c brand (agency candidates will also work) with core experience in app/ website banner copy, service/ product descriptions & app homepage lay-outing.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

• Health insurance
• Paid sick time

Work Location: In person