Copywriter

Job Description

Role & Responsibilities: Conceptualizing content and creative direction in keeping with marketing campaigns and day to day brand activity. Writing and editing engaging content for various social networks, including Facebook, Twitter and Instagram, Brand Website, Brand Creatives, Blogs and other Brand related content Optimizing digital communication (language, tone, message) based on our target audiences behaviors Selecting appealing images and videos to complement text Drafting and finalizing press releases basis feedback Writing relevant content for brand marketing activities carried out by retail partnersOutline the day-to-day responsibilities for this role. Preferred candidate profile: Proven work experience as a Social Media content strategist and copywriter Hands-on experience using various social media platforms Strong understanding of fashion and keen interest in key trends. Work experience in this domain is a plus Ability to turn around quality ideas and content in short time frames Strong PowerPoint skills Solid knowledge of SEO, keyword research and analytics tools (e.g. Google Analytics) Familiarity with online paid advertising Ability to deliver creative web content (text, image and video) Excellent communication skills Bachelor's degree in Marketing, Communications or relevant fieldSpecify required role expertise, previous job experience, or relevant certifications.