Copywriter

Work Location: Jaipur Rajasthan (WFO)

Experience: 1 yr to 5 yrs

Key Responsibilities:

1. Scriptwriting & Concept Development

Develop engaging scripts for advertisements across platforms such as YouTube, Instagram, Facebook, OTT, and digital campaigns.

Create storyboards, concepts, and frameworks that bring ideas to life visually and emotionally.

Write scripts for brand videos, explainer videos, testimonial videos, product launch videos, and motion graphics content.

Craft strong messaging aligned with brand tone, target audience needs, and marketing objectives.

2. Content & Creative Strategy

Work closely with marketing to understand campaign goals, audience behaviour, and positioning.

Participate in brainstorming sessions and develop creative concepts and themes for campaigns.

Ensure all scripts follow a strong creative direction, storytelling style, and narrative flow.

Adapt script ideas into shorter versions, teasers, reels, and platform-friendly formats.

3. Collaboration & Production Support

Work with video editors, designers, voice-over artists, and production teams to ensure the script vision is executed accurately.

Provide direction during video shoots or recordings when required.

Review final outputs and recommend creative improvements for higher impact.

4. Research & Insights

Study competitor ads, industry trends, student pain points, and content patterns to generate fresh ideas.

Experiment with different storytelling styles—emotional, humorous, inspirational, narrative-based, problem-solution, etc.

Analyze ad performance data to improve script quality and engagement.

- Skills & Requirements

Strong flair for creative writing, storytelling, and script development.

Ability to convert product benefits and educational concepts into relatable, high-impact scripts.

Excellent command over English and Hindi (bilingual scriptwriting is a plus).

Prior experience writing scripts for ads, short videos, digital content, or storytelling formats.

Read less