Copywriter & SEO Specialist

Job Title: Copywriter & SEO Specialist – Kingston Group

Location:

Employment Type:

Department:

About Kingston Group

education

Role Overview

Copywriter & SEO Specialist

Key Responsibilities

Content Creation & Copywriting

• Write and edit high-quality, engaging content for websites, blogs, press releases, social media, and marketing campaigns.
• Develop creative copy for

  advertisements, landing pages, digital campaigns, and video scripts

  .
• Craft compelling CTAs and persuasive brand stories aligned with Kingston’s institutional ethos.
• Collaborate with designers, marketing managers, and the PR team to ensure cohesive messaging.
• Maintain a consistent tone of voice across all Kingston Group entities (education, hospital, fashion, etc.).

SEO Strategy & Optimization

• Conduct

  keyword research

  , competitor benchmarking, and performance analysis using SEO tools.
• Optimize web pages, blogs, and content for

  search visibility and lead generation

  .
• Monitor website analytics (Google Analytics, Search Console) and prepare regular SEO performance reports.
• Manage

  on-page, off-page, and technical SEO

  initiatives to improve site authority and traffic.
• Collaborate with the web development team for SEO-friendly site architecture and metadata updates.
• Keep up to date with

  Google algorithm updates, SEO trends, and content marketing best practices

  .

Integrated Marketing Support

• Coordinate with the

  social media, ads, and email marketing teams

  to align SEO-driven content strategies.
• Contribute to

  campaign ideation

  for admissions, health camps, and product promotions.
• Support content planning for Kingston’s

  YouTube, podcast, and LinkedIn channels

  .

Desired Skills & Qualifications

• Bachelor’s degree in English, Journalism, Marketing, or Mass Communication.
• 2–5 years of experience in

  copywriting and SEO

  (preferably in digital marketing agencies or brand-side roles).
• Strong command of written English with storytelling flair and persuasive writing ability.
• Working knowledge of

  SEO tools

  such as Ahrefs, SEMrush, Google Analytics, Search Console, Moz, or SurferSEO.
• Basic understanding of HTML/CSS, WordPress, and content management systems (preferred).
• Analytical mindset with the ability to interpret data and refine strategies.
• Familiarity with Canva, Figma, or collaboration tools is an added advantage.

Why Join Kingston Group

• Opportunity to work across diverse sectors —

  education, healthcare, fashion, and real estate

  .
• Collaborate with a visionary leadership team that values creativity and innovation.
• Be part of Kingston’s digital transformation journey, expanding reach across India and abroad.
• Competitive salary, creative autonomy, and growth opportunities within a fast-evolving organization.

Job Highlights

• Hybrid skill role combining

  creative content writing + SEO strategy

• Opportunity to lead Kingston’s

  digital branding and organic growth roadmap

• Work closely with cross-functional teams driving real-world impact across education and healthcare