Job Description

Job Title: Copywriter [Creative Strategist] Location: Lower Parel, Mumbai Position Overview: We are looking for a seasoned Copywriter [Creative Strategist] with a strong background in crafting impactful digital content and campaign messaging for beauty, fashion, and luxury brands . The ideal candidate brings a blend of creative storytelling, strategic thinking, and deep understanding of digital platforms to help premium brands connect meaningfully with their audiences. Key Responsibilities: Develop compelling digital copy across platforms including websites, social media, digital ads. Translate brand objectives into creative strategies and written expressions that elevate digital presence and drive engagement. Collaborate with creative, marketing, and UX/UI teams to deliver integrated content solutions that are visually and verbally cohesive. Craft content that reflects the sophistication and tone of high-end beauty, fashion, and lifestyle brands, while remaining innovative and consumer-relevant. Participate in brainstorming sessions and contribute to digital campaign concepts, moodboards, and content plans. Conduct audience and market research to inform content strategies that align with consumer behavior, trends, and digital best practices. Write and maintain brand tone-of-voice guidelines and digital content style guides. Ensure all content is consistent with the brand’s messaging, tone, and positioning across digital channels. Present ideas, taglines, and narrative directions to internal teams and, when required, to clients. Qualifications: Bachelor’s degree in Communications, Journalism, Advertising, Marketing, or a related field. Deep understanding of the digital landscape, especially in luxury and lifestyle segments, including knowledge of user behavior, platform-specific formats, and content performance metrics. Strong grasp of branding, storytelling, and tone development across digital media. Excellent communication, conceptual thinking, and editorial skills with strong attention to detail. Ability to manage multiple projects, timelines, and stakeholders in a fast-paced digital environment. Show more Show less