Copywriter

As a Copywriter at our company, your role will involve crafting impactful content tailored for the US market. You will be responsible for conceptualizing and producing unique content ideas for ads, digital campaigns, blogs, landing pages, and social media. Additionally, you will develop engaging headlines, taglines, and CTAs that resonate with US audiences. It will be crucial for you to write original long-form and short-form copy aligned with marketing goals and brand guidelines. Key Responsibilities: - Conceptualize and produce unique content ideas for ads, digital campaigns, blogs, landing pages, and social media - Develop engaging headlines, taglines, and CTAs that resonate with US audiences - Write original long-form and short-form copy aligned with marketing goals and brand guidelines - Maintain consistency of brand tone, identity, and message across all platforms - Collaborate closely with design, marketing, and leadership teams to execute cohesive campaigns - Understand US consumer behavior, cultural nuances, and engagement trends - Tailor messaging to personas and demographics to maximize impact and conversions - Apply SEO best practices to increase visibility and organic reach - Conduct A/B testing and analyze content performance to refine messaging and strategy - Interpret briefs and translate them into clear, compelling concepts - Conduct research on trends, competitors, client industries, and market behavior - Work on multiple campaigns simultaneously while ensuring timely delivery Qualifications Required: - Minimum 2 years of professional copywriting experience - Experience writing for US-based clients or US market audiences is mandatory - Strong portfolio demonstrating diverse writing samples (web, ads, email, campaigns, etc.) - Excellent research, grammar, and creative storytelling abilities - Strong understanding of SEO writing principles - Ability to work independently and collaboratively - Strong time management and multitasking abilities - Familiarity with Mailchimp, HubSpot, ActiveCampaign, or similar email tools (preferred) If you have a passion for storytelling, strong SEO knowledge, and the ability to adapt your writing style across various platforms, this role is perfect for you. Be prepared to collaborate closely with different teams and align your writing with brand guidelines to create impactful content for the US market.,