Copywriter – Marketing & Digital Content

Job Title: Copywriter – Marketing & Digital Content

Location: Mumbai (Work from Office)
Industry: Professional Training & Coaching
Employment Type: Full-time

About the Role

We’re on the lookout for a Copywriter – Marketing & Digital Content who can bring ideas to life through powerful storytelling and persuasive marketing content. If you think in headlines, write with purpose, and can turn a concept into conversion-driven campaigns — this role is for you.

As part of our fast-paced marketing team, you’ll craft engaging ad copy, landing page content, and digital campaigns that inspire, connect, and convert — especially in the services and learning space.

Key Responsibilities

• Write high-impact ad copy and scripts for Meta (Facebook, Instagram) and Google Ads.
• Create engaging, short-form WhatsApp and social media content for community building and brand engagement.
• Develop conversion-focused content for landing pages, lead funnels, and digital campaigns.
• Collaborate with the design and marketing teams to develop cohesive and visually aligned campaigns.
• Conduct thorough market research and competitor analysis to fine-tune messaging strategies.
• Simplify complex ideas into clear, persuasive, and relatable communication for diverse audiences.

What We’re Looking For

• 2+ years of experience in copywriting for marketing, advertising, or digital media.
• Proven ability to craft copy for ads, landing pages, and social media content.
• Strong understanding of consumer psychology and engagement strategies.
• Excellent research, analytical, and creative thinking skills.
• Up-to-date with social media trends, ad formats, and content strategies.
• Experience in the services sector (wellness, education, finance, or related industries) is a plus.
• Exceptional command over English; proficiency in additional languages is an advantage.

Why Join Us

• Work in a creative, learning-driven environment with growth opportunities.
• Collaborate with experienced mentors and marketing strategists.
• Contribute to a mission-focused brand that empowers individuals through personal and professional development.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month