Copywriter

Knowing the Organization

• Have complete understanding of Litmus' Vision, Mission & strictly follow the values of the organization at every level.

Copy & Content Strategy

• Developing compelling content strategies & creative concepts for a myraid of print & digital projects such as, but not limited to, brand story telling, brand positioning, marketing collaterals, scripts, jingles, events, social media, blogs, articles & websites.
• Identifying, documenting, and articulating the right content strategy for each brand based on critical factors
• Target audience and perceptions.
• Nature of Business: B2C, B2B, B2Ch, D2C.
• Brand Value Proposition
• Unique selling proposition
• Brand Positioning
• Brand Values,Tone & Personality.
• Nature of the asset, marketing collateral, or channel the content is going to be used for.
• Ensuring the right balance of creative & functional value in each copy, message or content developed for various brands

Pitches, Awards & Presentations Development

• Development of presentations for new strategies, upsell/cross sell objectives for pitches or existing clients.
• Development of presentations for research & analysis done for particular project or project objectives.
• Research & setting up opportunities for Awards.

Reporting & Management

• Daily, weekly and monthly reporting to Copy Head/ Hods on multiple factors such as, but not limited to
• Review as per role task document
• Current & Upcoming deliverables & deadlines
• Completed deliverables
• Challenges, Missed Deadlines & Client feedback/complaints
• Understand, & protect the agency's brand values at every level.

Continuous Learning and Improvement

• Staying abreast of industry trends, consumer behavior shifts, and emerging technologies to inform and enhance copywriting strategies and approaches
• Seeking opportunities for professional development and skill enhancement to continually refine and elevate copywriting capabilities

Skills

• Exceptional writing skills with a focus on creativity, clarity, and brevity
• Ability to deeply understand brand identity and values to effectively communicate brand messages
• Skill in adapting writing style to suit different mediums and form factors, including print and digital media
• Creativity in storytelling and narrative development while maintaining a rational approach
• Proficiency in writing for social media platforms, adapting content to fit specific formats and engage target audiences effectively
• Research skills to gather insights and data to inform copywriting strategies
• Time management for meeting tight deadlines and managing multiple projects simultaneously

Knowledge

• Advanced knowledge of english grammar, & sentence structure formats.
• Knowledge of copywriting formulas such as, but not limited to-
• PAS
• AIDA
• BAB/FAB
• Understanding of brand strategy, positioning & personality principles such as, but not limited to-
• Porter's generic competitive strategy
• Aakar's Model
• Carl Jung's Archetypes
• Knowledge of branding and marketing concepts and techniques
• Familiarity with different forms of media and their unique content requirements
• Awareness of industry trends in copywriting and content marketing
• Understanding of analytics tools for tracking and measuring content performance
• Knowledge of SEO principles and keyword optimization for web copy

Qualifications: Bachelor's / Master's Degree

Experience: 2-4 Years

Interested candidates are welcome to share CV on hr@litmusbranding.com / careers@litmusbranding.com