Copywriter

Job Description

Role & responsibilities Write compelling, conversion-focused copy for a variety of B2B marketing assets, including LinkedIn posts, carousels, product marketing video scripts, website copy, blog articles, whitepapers, case studies, brochures, sales PPTs, posters, and email campaigns. Develop attention-grabbing headlines, persuasive messaging, and clear CTAs that drive action across digital and offline channels. Craft product positioning and storytelling that effectively conveys our value propositions and competitive edge. Research industry trends, market insights, and competitor strategies to create engaging, thought leadership-driven content for enterprise decision-makers. Optimize website and digital content with SEO best practices to boost organic reach and lead generation. Collaborate with marketing, product, and sales teams to ensure all copy aligns with business goals and customer pain points. Edit, refine, and A/B test marketing copy for clarity, effectiveness, and brand consistency. Create basic visual assets like carousels and posters using Canva to enhance social media engagement and branding efforts. Required Skills Persuasive writing skills to craft marketing copy that converts and drives business growth. Strong understanding of B2B sales psychology, product positioning, and storytelling techniques. Ability to write for various formats, from website landing pages to social media campaigns and sales collateral. SEO-driven content creation in collaboration with digital marketing teams. Basic design skills in Canva for marketing creatives. Familiarity with AI tools to optimize and scale content production. Excellent collaboration and communication skills to work cross-functionally.