what will you do:
own CRED's voice across the ecosystem: product, marketing, campaigns, comms. you'll raise the standard, protect it, and evolve it.actively shape the organisation's understanding of language: how it drives perception, behaviour, and trustdrive narratives for major launches: across app, films, brand campaigns, activations, and content platforms. the idea starts with you the execution carries your fingerprintslead cross-functional storytelling: ensuring product, design, marketing, and PR speak with one voice and one level of intelligencearchitect communication frameworks for new products, verticals, and experiences. defend quality, articulate rationale, and negotiate for the time and space great work needsset up a culture of writing that's bold, elegant, intelligent, and unmistakably CRED: across everything from a push notification to a brand filmbring clarity in ambiguity: simplify the complex, challenge the obvious, and articulate intent without losing nuance.
you should apply if you:are someone who understands tone, semiotics, audience engineering, and the psychology behind how language moves peoplea thinker who knows the difference between humor and wit, and between confidence and noisea leader who can critique, elevate, and buildsomeone who brings a point of viewsomeone who can provide decisive feedbackyou've led creative or copy teams before, and elevated their quality through structureyou can switch between executive conversations and craft conversations with easeyou read widely, think deeply, and have a point of view on what excellent writing looks like in products, brands, and platforms