Copy and Content Writer

Your role as a Copywriter will involve: - Conceptualizing and creating captivating copy for various marketing channels such as website content, landing pages, email campaigns, social media posts, blog articles, and promotional materials. - Collaborating closely with the marketing team, designers, and other stakeholders to bring innovative marketing campaigns to life. - Maintaining the brand's unique voice and tone guidelines by infusing creativity and imagination into all communications. - Conducting thorough research on industry trends, target audience preferences, and competitors" strategies to inform content development. - Creating compelling language that encourages interaction, boosts sales, and increases brand recognition. - Developing and managing a content calendar to ensure timely and consistent delivery of captivating content for marketing initiatives. - Staying updated on the latest trends in the education industry, marketing, and digital communication to continuously elevate copywriting strategies. - Mentoring and inspiring junior copywriters to foster a collaborative and innovative work environment. - Collaborating closely with the brand team to contribute to brand positioning and narrative development. - Participating in brainstorming sessions to offer innovative ideas and creative inputs to enhance marketing campaigns. Qualifications required for this role: - Bachelor's degree in English, Journalism, Marketing, or a related field. - Minimum of 3 years of experience in creative copywriting, preferably in the education or advertising industry. - Impressive portfolio showcasing a diverse range of creative writing styles and successful campaigns. - Exceptional command of the English language with impeccable grammar, spelling, and punctuation skills. - Proven expertise in brand building and crafting storytelling that aligns with brand identity and resonates deeply with the target audience. - Familiarity with SEO principles and the ability to integrate keywords organically into content. - In-depth understanding of digital marketing and social media platforms to optimize content for different channels. - Natural creative thinker with the ability to develop unique and imaginative concepts. - Highly organized with the capacity to manage multiple projects and meet deadlines while maintaining the highest quality of work. - Excellent interpersonal skills and a collaborative spirit to work effectively with cross-functional teams.,