Social Media Management:o Create, curate, and manage published content across social media channels in collaboration with the agency. o Keep a track of the marketing plan for the month and the execution of the social media plan in accordance with the same o Be present for any brand events as and when required.Content Creation:o Produce creative, high-quality, relevant content for monthly marketing campaigns including direct marketing campaigns, websites, PR & design collaterals. o Work collaboratively with the design team to create visually appealing content.o Help create any content required for social media if required.o Work with photographers & videographers to produce quality content for the brand.o To write copies for the campaigns listed as a part of the marketing plan for different channels Whatsapp, SMS, Emailer subject tlines, etcPublic Relations Management:o Scout for influencers for the brand for promoting different campaigns.o Work in collaboration with the PR/ Influencer marketing agency & the internal team in order to align influencers.o Coordinate with the influencers and PR agency to gather influencer coverages and reports.Aggregator Coordination:o To ensure all the communication is up to date on the aggregator platforms Correct menus, timings, and other details are mentioned for all outlets.Campaign Management- o To execute the marketing plan in a timely mannero To align direct marketing campaigns SMS, Whatsapp & Emailers