Job Description

Conversion Rate Optimization (CRO) Manager Were seeking an experienced and data-driven CRO Manager to lead our website and funnel optimization efforts. In this role, you will own the end-to-end CRO strategy with the goal of improving user journeys, maximizing onsite conversions, and driving revenue growth. The ideal candidate comes from an e-commerce background, understands the customer lifecycle, and is fluent in A/B testing, analytics, and UX best practices. Key Responsibilities: Own and execute CRO strategies to improve conversion metrics across web and mobile platforms. Analyze user behavior using tools like Google Analytics, Hotjar, and heatmaps to identify friction points and drop-offs. Design and run A/B, split, and multivariate tests (using tools like VWO, Optimizely, or Google Optimize) to validate hypotheses. Develop data-backed hypotheses for funnel improvements across PDPs, cart, checkout, and other key user flows. Collaborate closely with UX/UI designers, developers, and performance marketing teams to implement and iterate on test findings. Conduct post-test analysis to extract actionable insights and translate them into long-term site improvements. Monitor and report on key metrics such as conversion rate, bounce rate, average order value (AOV), and customer acquisition cost (CAC). Stay up-to-date with the latest CRO trends, tools, and e-commerce benchmarks. Requirements: 56 years of proven experience in conversion rate optimization, ideally in a high-traffic e-commerce environment. Strong analytical skills with proficiency in tools like Google Analytics, Mixpanel, GA4, etc. Hands-on experience with CRO tools such as VWO, Optimizely, Google Optimize, AB Tasty, or similar. Strong understanding of UX/UI principles, customer psychology, and user journey mapping. Ability to structure and run experiments using statistical significance. Experience working with cross-functional teams including marketing, product, design, and engineering. Excellent communication and presentation skills. Preferred Skills: Experience optimizing for mobile web and app funnels. Familiarity with HTML/CSS/JavaScript basics (not mandatory but helpful). Knowledge of personalization strategies and tools (e.g., Dynamic Yield, Insider). Experience working in fast-paced D2C or marketplace models. Why Join Us: Be part of a data-first, customer-centric e-commerce brand. Directly impact business growth by shaping the digital customer experience. Work with passionate, high-performing teams across product and growth.