Content writing specialist

As an experienced content marketer, you will be responsible for developing and executing a comprehensive content strategy that aligns with our business goals. Your key responsibilities will include: - Researching, creating, and optimizing high-quality B2B content across various formats such as blogs, articles, whitepapers, case studies, social media posts, and press releases. - Implementing SEO best practices to enhance content visibility and organic search performance. - Collaborating with internal teams like marketing, sales, and product teams to produce engaging content. - Writing and editing content for both US and global audiences, ensuring clarity, technical accuracy, and engagement. - Managing content calendars to maintain consistent brand messaging and timely campaign execution. - Monitoring content performance using analytics tools and providing insights for improvement. - Staying updated with industry trends, competitors, and best practices to refine the content strategy. Qualifications and Experience required for this role are: - Bachelor's degree in Marketing, Communications, Journalism, or a related field. - Minimum 5+ years of relevant content marketing experience, preferably in the electronics or manufacturing industry. - Strong understanding of B2B and industrial marketing strategies. - Proven experience in SEO-driven content writing and optimization. - Ability to write diverse content formats tailored for different audiences. - Strong analytical skills for assessing content performance and suggesting improvements. - Critical thinking, problem-solving skills, and excellent project management abilities. Preferred Skills and Experience: - Previous experience in electronics, PCB manufacturing, or embedded systems content. - Familiarity with content performance tools like Google Analytics, SEMrush, Ahrefs. - Experience in video scriptwriting and multimedia content creation would be advantageous. - Knowledge of CMS platforms such as WordPress. If you decide to join us, you will have the opportunity to be part of a growing and innovative electronics company, work with a dynamic marketing team, receive a competitive salary and benefits package, and have opportunities for professional growth and development. If you are passionate about B2B content marketing and have a keen interest in electronics and manufacturing, we look forward to hearing from you! This is a full-time, permanent position with benefits including health insurance and Provident Fund. The work location is in person.,