Content writing specialist

Key Responsibilities

• Develop and execute a comprehensive content strategy aligned with business goals.
• Research, create, and optimize high-quality B2B content, including blogs, articles, whitepapers, case studies, social media posts, long-form content, and press releases.
• Implement SEO best practices to improve content visibility and organic search performance.
• Collaborate with internal teams, including marketing, sales, and product teams, to produce relevant and engaging content.
• Write and edit content tailored for US and global audiences, ensuring clarity, technical accuracy, and engagement.
• Manage content calendars, ensuring consistent brand messaging and timely execution of campaigns.
• Monitor content performance using analytics tools, providing insights and recommendations for improvement.
• Stay updated with industry trends, competitors, and best practices to refine content strategy.

Required Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Minimum 5+ years of relevant content marketing experience, preferably in the electronics or manufacturing industry.
• Strong understanding of B2B and industrial marketing strategies.
• Proven experience in SEO-driven content writing and content optimization.
• Ability to write for diverse formats, including technical blogs, articles, whitepapers, case studies, and social media.
• Experience in writing content tailored for US-based audiences.
• Strong analytical skills to assess content performance and recommend improvements.
• Critical thinker and problem solver with excellent project management skills.

Preferred Skills & Experience

• Prior experience in electronics, PCB manufacturing, or embedded systems content.
• Familiarity with Google Analytics, SEMrush, Ahrefs, or other content performance tools.
• Experience in video scriptwriting and multimedia content creation is a plus.
• Knowledge of CMS platforms such as WordPress.

Why Join Us?

• Be part of a growing and innovative electronics company.
• Work with a dynamic and collaborative marketing team.
• Competitive salary and benefits package.
• Opportunities for professional growth and development.

If you are passionate about B2B content marketing and have a keen interest in electronics and manufacturing, we would love to hear from you!

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹80,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person