Content writer

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Role Overview

Content writer

Key Responsibilities

• Lead concept development and write engaging, brand-aligned copy for marketing campaigns, product launches, ads, and web content.
• Collaborate closely with designers, marketing strategists, and account managers to create high-impact content that aligns with business goals and creative direction.
• Develop compelling scripts, taglines, headlines, and product narratives for both online and offline touchpoints.
• Create social media content that captures attention, drives engagement, and remains true to our brand ethos.
• Contribute to and evolve the tone of voice for the brand to ensure consistency across channels.
• Mentor and guide junior writers or freelancers when required.
• Stay updated with trends in consumer behavior, content, and copywriting best practices.

What We’re Looking For

• 3 - 4 years of relevant experience in copywriting, preferably within a creative agency or D2C brand setup.
• A portfolio that showcases versatility — from brand campaigns to social content and product storytelling.
• Excellent command of the English language with a knack for storytelling, clarity, and emotional connection.
• Ability to handle multiple projects with tight timelines without compromising on quality.
• A creative thinker with a collaborative spirit and strong attention to detail.

@twobrothersindia.com

Let’s tell stories that matter. 🌾✍️