Content Writer

Job Description

Role & responsibilities Create educational materials, including blog posts, articles, lesson plans, and other digital content. Writing copy for ads, social media, video scripts and campaigns, developing unique brand narratives and taglines. Ensure content is accurate, up-to-date, and aligned with relevant educational standards and objectives. Adapt content for various learning formats such as video tutorials, interactive activities, webinars, and written documents. Research and stay current on educational trends, emerging technologies, and best practices in the learning field. Develop content that is accessible, inclusive, and engaging for a variety of learning styles and abilities. Optimize content for search engines to ensure visibility and reach. Use analytics tools to track content performance and make improvements based on user feedback. Organize and manage content calendars, ensuring timely and consistent delivery of materials. Preferred candidate profile 2+ year of experience with instructional design or curriculum development. Familiarity with specific educational frameworks or standards (e.g., Common Core, national standards). Familiarity with educational trends, technologies, and tools.