Content Writer Jewellery

Key Responsibilities:

• SEO-Optimized Content Creation:

• Write and edit SEO-optimized content, including blog posts, product pages, category descriptions, landing pages, FAQs, and promotional copy.

• Keyword Research:

• Conduct keyword research using tools such as Google Keyword Planner, SEMrush, Ahrefs, or Ubersuggest to identify high-traffic, relevant keywords for content.

• Collaboration with Teams:

• Work closely with SEO specialists, designers, and marketing teams to ensure content aligns with overall SEO and marketing strategies.

• Content Optimization:

• Optimize existing content for SEO to improve rankings, engagement metrics (CTR, time on site, bounce rate), and overall site performance.

• On-Page SEO Implementation:

• Implement best practices for on-page SEO, including optimizing metadata, heading structures, internal linking, and keyword placement within content.

• Stay Updated on SEO Trends:

• Keep up-to-date with search engine algorithm changes and SEO trends to ensure content remains competitive and aligned with current best practices.

• Data-Driven Content Improvements:

• Use data insights from traffic reports and keyword performance to guide continuous content optimization.

• Brand Consistency:

• Ensure that content follows brand tone, voice, and guidelines for consistency across all communication touchpoints.

Requirements:

• Proven Experience:

• Proven experience as an SEO content writer, copywriter, or in a similar role (portfolio required).

• Exceptional Writing Skills:

• Excellent written English, with impeccable grammar, spelling, and attention to detail, especially for a UK-based audience.

• SEO Knowledge:

• Strong understanding of SEO principles, particularly on-page SEO.

• Content Management Systems (CMS):

• Familiarity with CMS platforms like Salesforce or others for content creation and management.

• SEO Tools Proficiency:

• Experience with SEO tools like SEMrush, Ahrefs, Moz, or Screaming Frog for keyword research, analysis, and optimization.

• Audience & Brand Voice Understanding:

• Ability to write for different audiences and industries while maintaining a consistent brand voice.

• Strong Research Skills:

• Ability to research and translate complex topics into clear, digestible content for different audiences.

• Time Management:

• Strong time management skills, with the ability to meet deadlines in a fast-paced environment.

Nice to Have:

• HTML/CSS Knowledge:

• Basic understanding of HTML/CSS related to content structure for SEO.

• Industry Experience:

• Experience in e-commerce, health and beauty, tech, or lifestyle industries is a plus.

• Content Performance Metrics:

• Familiarity with content performance tracking in platforms like Google Analytics, Looker Studio, or HubSpot.

• AI Tools Knowledge:

• Familiarity with AI writing tools (e.g., ChatGPT, Jasper) for ideation, though not for execution.