Content Writer

2 - 4 years

3 - 6 Lacs

Posted:-1 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

About the Role

Content Writer

Key Responsibilities

  • Write clear, compelling, and original content for blogs, websites, social media, newsletters, brochures, case studies, and marketing campaigns.
  • Conduct research on industry-related topics to create accurate and insightful content.
  • Collaborate with marketing, design, and product teams to align content with brand guidelines and campaign goals.
  • Edit, proofread, and improve existing content for clarity, grammar, and SEO effectiveness.
  • Develop content calendars and ensure timely delivery of all content assets.
  • Optimize content using SEO best practices, keywords, and analytics insights.
  • Stay updated on industry trends, competitors, and content best practices.
  • Assist in scriptwriting for videos, presentations, and promotional materials (if required).

Required Skills & Qualifications

  • Bachelors degree in English, Communications, Journalism, Marketing, or related field.
  • 2–4 years of experience in content writing or copywriting.
  • Excellent writing, editing, and proofreading skills in English.
  • Strong research skills and the ability to convert information into compelling content.
  • Basic understanding of SEO, content marketing, and digital trends.
  • Familiarity with content management systems (WordPress, Notion, etc.) is an advantage.
  • Ability to meet deadlines and handle multiple projects simultaneously.

Preferred Skills

  • Experience writing for corporate, startup, consulting, training, or development sectors.
  • Knowledge of social media content formats (LinkedIn, Instagram, Twitter, YouTube).
  • Creativity in storytelling and understanding user engagement patterns.
  • Basic design knowledge (Canva or similar tools) is a plus.
  • Ability to work independently and collaborate with cross-functional teams.

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