Content Writer

Job Description

We are seeking a talented and experienced Content Writer with a strong understanding of social media to join our team. The ideal candidate will have 3-4 years of proven experience in content creation, including SaaS-based projects, and experience with content strategies across B2B and B2C markets. You will be instrumental in producing high-quality written content for various platforms, ensuring alignment with our brand s voice, and engaging our audience while driving conversions. In addition to content writing, you'll help manage social media calendars, create engaging posts, and track performance across platforms. Key Responsibilities: Content Creation: Write clear, engaging, and SEO-friendly content for our website, blogs, email newsletters, and social media channels. SaaS Content Development: Craft compelling content that communicates the value proposition of our SaaS products, including case studies, white papers, product descriptions, and landing pages. Social Media Management: Create and manage content for various social media platforms (LinkedIn, Twitter, Facebook, etc), including posts, articles, and graphics, ensuring the content is engaging and on-brand. Social Media Scheduling Calendar: Develop and maintain a social media content calendar, scheduling posts and ensuring timely publication across platforms. Research Strategy: Conduct in-depth research to stay updated on market trends, competitors, and audience preferences, ensuring content resonates with the target audience. SEO Keyword Optimization: Integrate SEO best practices into content creation to boost organic traffic and improve search engine rankings. Collaboration: Work closely with marketing, product, and design teams to ensure alignment between content and brand objectives, product offerings, and customer needs. Content Editing Proofreading: Edit and proofread content to ensure clarity, grammar, consistency with brand guidelines, and a polished final product. Performance Tracking Reporting: Monitor and analyze content performance on digital platforms, providing reports and suggesting improvements based on analytics and feedback. Requirements: 3-4 years of proven experience in content writing with a focus on B2B and B2C SaaS-based projects. A strong portfolio showcasing writing for digital platforms, particularly SaaS-related content. Proficient in SEO best practices and content optimization techniques. Experience with social media content creation and scheduling tools (Buffer, Hootsuite, etc). Familiarity with Canva or similar tools to design basic social media graphics and posts. Excellent writing, editing, and proofreading skills, with attention to detail and ability to maintain brand consistency. Ability to simplify and communicate complex SaaS concepts in a clear and engaging manner. Strong communication and collaboration skills, with a team-oriented attitude. Experience working in a fast-paced, dynamic environment, managing multiple projects simultaneously. Basic knowledge of Google Analytics, SEMrush, or similar tools is a plus. Preferred Qualifications: Experience with content management systems (CMS) such as WordPress. Previous experience working with global teams or clients. Knowledge of social media analytics tools to measure engagement and performance. Preferred: Experience with content management systems (CMS) such as WordPress. Experience working with global teams or clients.